"Shopping in China, In Shanghai": Shanghai Airport × CDFG × China Telecom Launch a Full-Chain Inbound Consumption Experience of "Arrival Check-In → City Walk → Departure Reward" — CTP Jiangsu-Zhejiang-Shanghai Multi-City Window

1.1 Event Timeline and Launch Background

On 22 August 2026, Wenhui Daily reporters learned from Shanghai Airport, CDFG and China Telecom that the "Shopping in China, In Shanghai" inbound city tourism joint marketing campaign was officially launched at Pudong and Hongqiao airports, covering a full-chain inbound consumption experience of "arrival check-in, city walk and departure reward", with the campaign explicitly running until 31 December. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

This launch is not an isolated move but a "city-level landing" of China's inbound consumption promotion policy at the port level:

• On the policy side: The Ministry of Commerce and five other departments issued the "Notice on Intensifying Optimisation of Departure Tax Refund Measures to Expand Inbound Consumption" (i.e. "Departure Tax Refund 2.0") on 12 May 2026, effective 1 July 2026, which explicitly calls for "building the 'Shopping in China' brand" and optimising the inbound consumption environment; at a State Council Information Office press conference on 30 March 2026, the Ministry of Commerce said it would push "Shopping in China" to keep heating up and launch the 2026 "Shopping in China" International Consumption Season at the April Consumer Expo; Source: gov.cn, 2026-05-18; Source: CCTV, 2026-03-30
• On the passenger-flow side: In H1 2026, over 2.046 million foreign travellers entered Shanghai under the visa-free and 240-hour transit visa-free policies, accounting for more than 60% of all inbound foreign travellers, as Shanghai's attraction as "China's first inbound tourism stop" continued to be released; Source: Wenhui Daily / Shanghai Observer, 2026-08-22
• On the industry side: CDFG's Shanghai Airport duty-free store opened brand new on 1 January 2026, operating in the international zones of Pudong T2, the S2 satellite concourse and Hongqiao T1, providing the campaign with a two-way retail node of "arrivals duty-free store — departures duty-free store". Source: CDFG Shanghai Airport Duty-Free Official Website

1.2 Tri-Party Collaboration: Roles of "Airport × Duty-Free × Telecom"

Moodie Davitt Report's coverage detailed the role division of the three parties — the key to understanding the industrial logic of this event (Source: Moodie Davitt Report, 2026-08-06): Moodie Davitt Report

| Party | Resources Provided | Role in the Chain

|-------|-------------------|-------------------

| Shanghai Airport (Group) | Promotional space and passenger support across the two international airports | Provides the "traffic entry + consumption scene", the physical carrier of the campaign

| China Duty-Free Group (CDFG) | The "Shanghai Joyful City Pass" retail system | Leads retail supply: combining duty-free shopping benefits with city-guide services

| China Telecom | Interactive digital touchpoints + SIM card promotions | Provides "connectivity + digital interaction", solving the "connect on landing" pain point for overseas travellers

Moodie Davitt Report defined CDFG's "Shanghai Joyful City Pass" as a pass that "combines duty-free shopping benefits with city-guide services", and noted that the campaign was launched as China continues to expand visa-free entry and transit policies that are driving inbound tourism growth, while leveraging Shanghai's role as a key entry point for international visitors to the country. Moodie Davitt Report

1.3 Core Campaign Data at a Glance

| Dimension | Content | Source

|-----------|---------|--------

| Arrival check-in | Land at Pudong/Hongqiao, check in at CDFG duty-free stores and share on overseas social media to receive a bilingual "Shanghai Stroll Guide" gift pack | Wenhui Daily

| Gift pack | Bilingual city guide map + duty-free discount coupons | Wenhui Daily

| Pudong bonus | Spend CNY850+ at T2 arrivals duty-free store to receive a 7-day China Telecom SIM card (voice + data) | Wenhui Daily / Moodie Davitt

| City walk | Collect stamps at "Shanghai Airport arrivals duty-free store", "Wukang Mansion", "Columbia Circle / Xingfuli" | Wenhui Daily

| Departure reward | Redeem the CDFG Shanghai Year-of-the-Horse limited-edition gift at Pudong T2 departures duty-free store | Wenhui Daily / Moodie Davitt

| Co-branded landmark | CDFG × China Telecom Wukang Mansion telephone booth, interactive games to win duty-free coupons | Wenhui Daily

| Summer promotion | "Shanghai Summer, Fun Now", Pudong T2/S2, Hongqiao T1, CNY888+ single purchase 100% win rate | Wenhui Daily

| Campaign period | Until 31 December | Wenhui Daily

Section 2. Full-Chain Breakdown: The Three Segments of "Arrival Check-In → City Walk → Departure Reward"

The essence of this campaign is turning an ordinary "arrival" into a three-segment consumption journey that travellers can experience, participate in and redeem. The CTP Research Department breaks it down segment by segment.

2.1 Segment One: Arrival Check-In — The Consumption-Conversion Hook of the "First Stop on Landing"

Design: After landing at Pudong or Hongqiao, travellers check in at CDFG's arrivals duty-free stores and share their experience on overseas social media to receive a bilingual (Chinese-English) "Shanghai Stroll Guide" gift pack (containing a bilingual city guide map and duty-free discount coupons). Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Chain value reading: This segment addresses the long-standing decision vacuum of inbound tourism — "where to go, what to buy and what to do in the first hour after arrival".

• "Check-in + sharing" replaces "passively receiving a coupon": traditional airport consumption guidance hands out coupons; this segment is designed as "receive the gift pack after checking in and sharing on overseas social media" — making overseas travellers spontaneous communication nodes for the campaign, while their overseas social-media sharing simultaneously completes the international word-of-mouth diffusion of the "Shanghai Stroll Guide", forming a "consumption + communication" dual loop;
• A "gift pack" replaces a "single coupon": the pack contains a bilingual city guide map — in essence, upgrading "a duty-free discount coupon" into "a city guide tool", connecting the airport consumption scene with downtown sightseeing for the first time;
• Bilingual design solves the language pain point: inbound travellers obtain a mother-tongue city guide within the first hour of landing, significantly lowering the psychological barrier of "being lost in a strange city".

Moodie Davitt Report summarised this as an "arrival incentive" mechanism, noting that international travellers landing at Shanghai Pudong or Hongqiao airports who check in at CDFG's arrivals duty-free stores and share on overseas social media receive a bilingual Shanghai Joyful City Pass guidebook. Moodie Davitt Report

2.2 Arrival Check-In Bonus: "Spend CNY850+ for a 7-Day China Telecom SIM Card" — Connectivity Facilitation as Consumption Conversion

Design: At Pudong, CDFG adds a bonus — travellers who spend at least CNY850 at the T2 arrivals duty-free store receive a complimentary 7-day China Telecom SIM card (with voice and data services), "enjoying communication convenience from the moment they land". Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Chain value reading: This is the most direct landing of the "airport × duty-free × telecom" tri-party collaboration, solving the "connect on landing" pain point — the "water, electricity and gas" of the inbound experience.

• "Spend-to-earn SIM card" is a precise consumption incentive: CNY850 is the typical transaction range for arrivals duty-free stores (beauty, tobacco & liquor, premium goods); binding the "communication necessity" to "duty-free spending" uses the instant gratification of "connect as soon as you land" to stimulate purchase decisions;
• Moodie Davitt's global perspective: the media described spending CNY850 (about US$126) at the arrivals duty-free store to receive a free seven-day China Telecom SIM card with voice and data as "providing connectivity from the moment they arrive", and regarded it as a typical landing of the "connectivity" dimension in tri-party collaboration; Moodie Davitt Report
• Solving the chain of "payment + navigation + translation" needs: with a local SIM card, overseas travellers can smoothly use mobile payment, map navigation and online translation, providing the digital infrastructure for the subsequent "city walk" segment.

2.3 Segment Two: City Walk — Three-Stop Stamping with the "Shanghai Joyful City Pass / Stroll Guide"

Design: Holding the "Shanghai Stroll Guide", travellers collect stamps at three stops — the "Shanghai Airport arrivals duty-free store", "Wukang Mansion" and "Columbia Circle / Xingfuli (Happiness Lane)" — to complete the "city walk" segment. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Chain value reading: This is the core segment of "moving from the airport into the city", upgrading inbound consumption from "airport consumption" to "city consumption".

• The three stops form a "airport → landmark → commercial district" consumption route: Shanghai Airport arrivals duty-free store (the start of inbound consumption) → Wukang Mansion (one of Shanghai's most classic urban landmarks and internet-famous check-in point) → Columbia Circle / Xingfuli (Shanghai's emerging culture-commerce-tourism integrated blocks), guiding travellers from the air hub into the historic lanes and riverside districts, extending their stay and consumption radius;
• Moodie Davitt's official description of the City Walk: the media defined it as "an interactive trail for Shanghai Joyful City Pass holders" and disclosed that the Shanghai City Walk map charts the traveller journey from arrival to departure, highlighting three Hello Booth checkpoints and key Shanghai landmarks; Moodie Davitt Report
• "Stamp collecting" is an effective gamified carrier of inbound tourism content: stamp-based gameplay turns city sightseeing into a "collectible, redeemable" gamified experience, highly aligned with the preferences of Gen Z and family travellers, and provides Shanghai's tourism content with a quantifiable passenger-flow tracking dimension.

2.4 City Walk Highlight: CDFG × China Telecom Co-Branded "Wukang Mansion Telephone Booth"

Design: CDFG and China Telecom co-created a trendy telephone-booth landmark at Wukang Mansion; travellers who join interactive games in the booth can win more duty-free coupons, realising "play, walk and save as you go". Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Chain value reading: The telephone booth is a classic cultural symbol of "communication"; combining it with duty-free retail and an urban landmark is a cross-industry co-creation of "telecom brand × city culture × duty-free promotion":

• Moodie Davitt's "Hello Old Friends" description: the media called this interactive installation "China Telecom's Hello Old Friends booth", believing it gives travellers "a playful way to connect with the city's heritage while engaging with CDFG's retail offerings"; Moodie Davitt Report
• "Win coupons via interactive games" is a low-threshold consumption activation: compared with "spend-to-save", interactive-game coupon rewards have a lower threshold and higher fun factor, continuously generating communication material at the high-traffic Wukang Mansion landmark and feeding back into city-walk participation.

2.5 Segment Three: Departure Reward — The "Year-of-the-Horse Gift" Closes the Loop

Design: After collecting stamps at all three stops in the Stroll Guide, travellers can redeem the CDFG Shanghai Year-of-the-Horse limited-edition gift at the Pudong T2 departures duty-free store on their way out. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Chain value reading: The departure reward is the "last kick" of the whole chain, re-activating the consumption scenario most prone to leakage — "about to depart after sightseeing":

• Moodie Davitt's disclosure of the departure reward: the media disclosed a two-tier departure design — first, travellers who collect stamps at the CDFG Shanghai arrivals store, the Hello Booth at Wukang Mansion, and the Hello Booth at Columbia Circle/Xingfuli can redeem a limited-edition CDFG Shanghai Year of the Horse gift at the CDFG departures store at Shanghai Pudong Airport Terminal 2 before they leave; second, presenting three campaign check-in photos allows redemption of an exclusive gift at the Pudong Terminal 2 departures store. Moodie Davitt Report
• The "departures duty-free store" is the natural scene of departure consumption: departures duty-free stores already host international travellers' final purchase before departure; this design uses the "Year-of-the-Horse gift" (zodiac-limited + exclusive attributes) to create the scarcity of "only obtainable by completing the full journey", upgrading the departure scene from "buying on the way" to "redeeming an exclusive reward";
• The hidden value of the loop: three-stop stamping activates three physical points — "arrivals store — city — departures store" — both extending travellers' consumption chain in Shanghai and providing CDFG with a closed-loop passenger-flow data dimension covering both "inbound" and "outbound" channels.

2.6 Overall Assessment of the Full Chain: From "Point Promotion" to "Chain Experience"

The CTP Research Department believes the core breakthrough of "Shopping in China, In Shanghai" is upgrading inbound consumption from "point promotion" to "chain experience":

| Traditional Model | The "Shopping in China, In Shanghai" Model

|-------------------|---------------------------------------------

| Airport coupon handouts, one-way discounts | Check-in and sharing, two-way communication (consumption + word of mouth)

| Consumption scenes limited to the airport | A city-wide route of airport + urban landmarks + commercial districts + departure duty-free

| One-off promotion, no retention | Three-stop stamping, departure redemption, participation across the whole journey

| Communication, duty-free, tourism each go their own way | Airport × duty-free × telecom tri-party collaboration

| No content carrier | The bilingual "Shanghai Stroll Guide" gift pack carries the city guide

3.1 MOFCOM's "Shopping in China" National Consumer Promotion Programme

The campaign name "Shopping in China, In Shanghai" directly echoes the Ministry of Commerce's "Shopping in China" national consumer promotion brand. The CTP Research Department sorts out the key milestones of the programme:

• Brand-driven advancement: At the National Market Operation and Consumption Promotion Working Conference held in Beijing on 22-23 January 2026, the focus for 2026 was set as "building the 'Shopping in China' brand and advancing the building of a strong domestic market", with deployment to "organise 'Shopping in China' city-specific events and local-stop activities". The conference disclosed that total retail sales of consumer goods in 2025 reached CNY50.1 trillion, surpassing CNY50 trillion for the first time, with consumption contributing 52.0% to GDP growth, and that "departure tax refunds grew rapidly and 'Shopping in China' became a hot word". Source: MOFCOM Official Website, 2026-01-23
• International Consumption Season launch: At a State Council Information Office press conference on 30 March 2026, MOFCOM introduced plans to launch measures optimising departure tax refunds to keep "Shopping in China" heating up, hold more than 20 key activities such as the International Consumption Season and Premium Consumption Month, and organise "Shopping in China" city-specific and local-stop events; Vice Minister Sheng Qiu Ping said the 2026 "Shopping in China" International Consumption Season would be launched at the Consumer Expo (13-18 April, Hainan), together with the 8th National Dual-Product Online Shopping Festival. Source: CCTV, 2026-03-30
• Dedicated events such as "Joyful New Year Shopping": MOFCOM and several departments jointly issued the 2026 "Joyful New Year Shopping" Spring Festival special activity (15-23 February), listing "facilitating inbound consumption" as one of five key support measures, proposing to "improve the payment environment for bank cards, mobile payment and cash" and "provide 'civil aviation + tourism' combination products for inbound travel". Source: MOFCOM, 2026

Moodie Davitt Report noted in its coverage that the "Shopping in China, In Shanghai" campaign supports the broader "Shopping in China" national consumer promotional programme led by the Ministry of Commerce to encourage spending by domestic and international visitors. Moodie Davitt Report

3.2 Departure Tax Refund 2.0 Public Policy Background

Departure Tax Refund 2.0 is the most important public policy background for this campaign, and is a policy thread the CTP Research Department has been tracking since Blog 41 (the departure-tax-refund public policy mainline). This edition cites it only as public policy background and does not involve specific city case data.

• Policy document: Six ministries and agencies — the Ministry of Commerce, the Ministry of Finance, the Ministry of Culture and Tourism, the General Administration of Customs, the State Taxation Administration and the National Immigration Administration — jointly issued the "Notice on Intensifying Optimisation of Departure Tax Refund Measures to Expand Inbound Consumption" (Shang Xiao Fei Fa 2026 No. 74) on 12 May 2026, effective 1 July 2026, with eight concrete measures focused on achieving "one more, one less, two modernisations" — more tax-refund stores, less waiting time for port verification, and paperless and standardised processing. Source: gov.cn, 2026-05-18; Source: MOFCOM Official Website
• Key points of the eight measures: ① Raise tax-refund store coverage (basically full coverage of key business districts, scenic spots, markets and ports); ② Introduce a small-amount sampling system (from 1 July 2026, refund slips with a refundable sales value below CNY10,000 are randomly sampled for physical verification); ③ Optimise the "Buy & Refund" service (promote cross-port mutual recognition and unify the departure period to 28 days); ④ Promote paperless refund processing (fully paperless from 1 July 2026); ⑤ Build exhibition tax-refund service platforms (set up departure-tax-refund service zones at the CIIE, Canton Fair and Consumer Expo); ⑥ Optimise the inbound consumption environment; ⑦ Strengthen policy publicity; ⑧ Conduct overseas promotion. Source: gov.cn, 2026-05-18
• The nationwide promotion of the "Shanghai experience": Shanghai has been at the forefront of departure-tax-refund facilitation — in April 2026, Shanghai Customs took the lead in deploying a new-generation intelligent departure-tax-refund verification terminal with video-call and English-translation capabilities and built-in voice translation; in the first five months of 2026, Shanghai Customs handled 201,000 departure-tax-refund verifications with tax-refund goods sales of CNY1.92 billion, up 300% and 62% year-on-year respectively, with a single-day peak exceeding 2,000 vouchers. Source: China National Radio / Beijing Daily, 2026-07-02

3.3 "Policy × Activity" Dual-Wheel Drive: How This Campaign Inherits Policy

Read against the policy coordinate system, the CTP Research Department sees the campaign's policy-inheritance logic clearly:

• Tax-refund policy side: Departure Tax Refund 2.0's "one more, one less, two modernisations" makes "Shopping in China" more time-saving and worry-free for overseas travellers; this campaign converts policy dividends into concrete consumption hooks through duty-free discount coupons and departure rewards;
• Entry policy side: The expanding visa-free and 240-hour transit visa-free policies provide a stable passenger-flow base (see Section 4 data); this campaign answers "how to convert passenger flow into consumption once travellers arrive";
• Payment-facilitation side: Shanghai launched the "Hu Xiao You" micro-hub on 20 August, with the supporting "Meet China" foreign-card payment terminal (no app download, no registration, foreign bank cards can pay directly), forming a payment loop with this campaign's duty-free consumption scenes (Source: Ruoxi Lunshi, 2026-08-21). Ruoxi Lunshi, 2026-08-21

4.1 H1 2026 Shanghai Inbound Passenger Flow: Visa-Free + 240-Hour Transit Visa-Free Exceed 2.046 Million

The core passenger-flow figure disclosed by Wenhui Daily is the "demand-side foundation" of this campaign: In H1 2026, over 2.046 million foreign travellers entered Shanghai under the visa-free and 240-hour transit visa-free policies, accounting for more than 60% of all inbound foreign travellers, as Shanghai's attraction as "China's first inbound tourism stop" continued to be released. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

The CTP Research Department's three-layer reading:

• Layer 1: Visa-free policy is Shanghai's "engine" of inbound passenger flow — over 2.046 million person-times and more than 60% of the total mean more than six in ten inbound foreign travellers entered Shanghai under visa-free or 240-hour transit visa-free policies, with the policy dividend directly translated into high-conversion "land-and-spend" passenger flow;
• Layer 2: Shanghai's hub position as "China's first inbound tourism stop" — the over-60% share of visa-free arrivals shows Shanghai is not only an international flight hub but also the gateway city that benefits most deeply from visa-free policy, echoing the "passenger-flow momentum" carried from Blog 51 (Shanghai Airport July international-route recovery / East China inbound gateway infrastructure);
• Layer 3: The passenger-flow base supports long-cycle campaign operations — the campaign runs to 31 December, covering the tail of the summer peak, the National Day golden week, the CIIE (every November) and the year-end outbound peak; the H1 2026 visa-free base of over 2.046 million person-times provides a sufficient "consumption-conversion pool" for H2 activities.

4.2 Shanghai Departure Tax Refund Data: 201,000 Vouchers / CNY1.92 Billion / Over 2,100 Tax-Refund Stores

Departure-tax-refund data is the core observation indicator of "inbound consumption conversion" (Source: China National Radio / Beijing Daily, 2026-07-02): China National Radio / Beijing Daily, 2026-07-02

| Indicator | Figure | YoY / Basis

|-----------|--------|-------------

| Shanghai Jan-May tax-refund verifications | 201,000 vouchers | +300% YoY

| Shanghai Jan-May tax-refund goods sales | CNY1.92 billion | +62% YoY

| Shanghai tax-refund stores | Over 2,100 | Building a "25 city-wide refund points + 17 business-district centralised refund points + N single-store refund points" network

| 2025 Shanghai tax-refund sales | +80% YoY | China National Radio data

| Nationwide tax-refund stores | 14,000 | About 4x the end-2024 level

| 2025 nationwide tax-refund sales | Nearly +100% YoY | One year equals the prior decade's total

| 2025 nationwide tax-refund recipients | 270,000 people | +300% YoY

| Five international consumption centres (Shanghai, Beijing, Guangzhou, Tianjin, Chongqing) | 1/3 of inbound foreigners, 2/3 of tax-refund sales | Over 13,000 brand first stores / flagship stores introduced in 5 years

The CTP Research Department's three observations:

• Observation 1: Rapid refund growth shows "Shopping in China" moving from slogan to data — 201,000 vouchers, CNY1.92 billion, +300%/+62% YoY, proving that overseas travellers' willingness to spend in Shanghai and refund convenience are rising together;
• Observation 2: Shanghai's 2,100+ tax-refund stores and the nationwide 14,000 form an "offline receiving network" — the rising density of tax-refund stores allows the dual-track consumption scene of "duty-free stores + tax-refund stores" to cover airports, business districts and scenic spots; this campaign's duty-free discount coupons complement Departure Tax Refund 2.0;
• Observation 3: The five international consumption centres' "1/3 of person-times, 2/3 of tax-refund sales" — shows that head cities such as Shanghai bear the core carrying capacity of inbound consumption, and this campaign is a concentrated expression of that city-level carrying capacity.

4.3 "Hu Xiao You" Micro-Hub and "Meet China" Foreign-Card Payment: The Consumption-Facilitation Foundation

On 20 August 2026, Shanghai officially launched the "Hu Xiao You" micro-hub, a new culture-commerce-sports-exhibition-tourism integrated service platform; as planned, 100 service points will be deployed across the city before the 48th World Skills Competition, covering airports, key hotels, event venues and core scenic spots, providing one-stop comprehensive services for domestic and international visitors. Its biggest feature is the combination of an online AI agent with offline physical terminals, supporting multilingual intelligent Q&A, precise positioning and intelligent travel-route planning, tailored to overseas travellers. The supporting "Meet China" foreign-card payment terminal requires no app download and no registration — overseas travellers can pay directly with foreign bank cards, effectively solving the common pain point of "difficulty paying" for overseas visitors. Source: Ruoxi Lunshi, 2026-08-21

The relationship between this "service + payment" foundation and the campaign: "Hu Xiao You" solves the "how to play after arriving in Shanghai" guidance problem, "Meet China" solves the "how to spend money" payment problem, and this campaign solves the "where is it cheaper to spend" consumption-decision problem — together, the three form a complete puzzle for the facilitation of inbound consumption in Shanghai.

4.4 Shanghai Inbound Source-Market Structure and Its Mapping to This Campaign

As "China's first inbound tourism gateway", Shanghai's inbound source markets are diverse. Based on public data, the CTP Research Department maps Shanghai's major source markets / regions to the campaign's gameplay as follows:

| Source Market | Representative Source Countries/Regions | Traveller Profile | Corresponding Campaign Play

|---------------|------------------------------------------|-------------------|-----------------------------

| Europe long-haul | UK, France, Germany, Italy, Spain | Business + culture, longer stays, high per-capita spend | City-walk three-stop stamping + Jiangsu-Zhejiang linkage + Departure Tax Refund 2.0

| North America long-haul | US, Canada | Diaspora visits + business + deep travel | Bilingual "Shanghai Stroll Guide" + departure reward redemption

| Japan-Korea short-haul | Japan, South Korea | Weekend / mini-holiday short trips, strong shopping motivation | Duty-free check-in + CNY850 SIM bonus + summer-promotion draw

| Southeast Asia short-haul | Singapore, Thailand, Malaysia, Indonesia | Family + holiday travellers, high repeat-visit rate | Low-threshold check-in pack + dining linkage + social sharing

| Australia-NZ | Australia, New Zealand | Counter-season holidays + deep cultural travel | Bilingual guide + collectible Year-of-the-Horse gift

The CTP Research Department's three observations:

• Observation 1: The short-haul market's "shopping motivation" aligns highly with duty-free promotions — Japan-Korea and Southeast Asian travellers feature high frequency, short stays and strong shopping; the campaign's low-threshold incentives of "arrival check-in + spend-to-earn SIM + summer-promotion draw" hit their consumption habits squarely;
• Observation 2: The long-haul market's "depth motivation" aligns with the city walk — European and North American travellers stay longer and pursue cultural depth; the three-stop stamping (Wukang Mansion / Columbia Circle / Xingfuli) and Jiangsu-Zhejiang linkage serve their "China cultural experience" needs;
• Observation 3: The social-sharing design amplifies international communication — arrival check-in requires "sharing on overseas social media"; the sharing by European, North American, Japan-Korea and Southeast Asian travellers on overseas social platforms becomes the international communication node of the "Shanghai Stroll Guide".

5.1 The Industrial Logic of Tri-Party Collaboration

Moodie Davitt Report pointed out that the campaign draws on the strengths of all three companies: Shanghai Airport Group provides promotional space and passenger support across Shanghai's two international airports; China Telecom contributes interactive digital touchpoints and SIM card promotions; and CDFG leads the retail offering through its Shanghai Joyful City Pass, which combines duty-free shopping benefits with city-guide services. Moodie Davitt Report

The CTP Research Department distils this collaboration into a "traffic × retail × connectivity" triangle model:

```

Shanghai Airport (traffic entry)

/ \

passenger-flow supply consumption scenes

/ \

CDFG (retail supply) ────── China Telecom (connectivity)

duty-free goods + city guide SIM cards + digital interaction

```

• Shanghai Airport supplies "traffic × scenes": the Pudong + Hongqiao dual airports are the first physical touchpoint for international travellers entering Shanghai; the airports provide arrivals/departures duty-free store space, terminal marketing positions and passenger services, serving as the campaign's "entrance" and "exit";
• CDFG supplies "retail × content": through the Shanghai Joyful City Pass, CDFG binds duty-free shopping benefits with city-guide services, providing both retail supply (arrivals/departures duty-free stores, brand matrix) and content carriers (bilingual guide, City Walk map, Year-of-the-Horse gift);
• China Telecom supplies "connectivity × interaction": the 7-day SIM card solves "connect on landing", the Hello Old Friends telephone-booth installation solves the "city-culture touchpoint", and interactive digital touchpoints solve "gamified activation".

5.2 How Tri-Party Collaboration Amplifies Inbound Consumption

• A "combination punch" of consumption incentives: the CNY850 SIM bonus (Telecom) + CNY888 spend-lottery (CDFG) + duty-free coupons (CDFG) + departure Year-of-the-Horse gift (CDFG) form a tiered incentive ladder of "low-threshold participation (check-in for the pack) → medium-threshold spending (CNY850+) → high-threshold repurchase (CNY888+ draw)";
• All-space scene coverage: from the airport arrivals duty-free store to Wukang Mansion and Columbia Circle / Xingfuli, and back to the airport departures duty-free store, tri-party collaboration connects all consumption spaces of "airport—city—airport";
• Two-way data loop: three-stop stamping is both a consumption route and a passenger-flow tracking mechanism, providing multi-dimensional data value to the airport (traveller profiles), the duty-free operator (consumption preferences) and the telecom operator (connectivity usage).

5.3 The Replicable Template of Tri-Party Collaboration

The CTP Research Department believes this "airport + duty-free + telecom" tri-party collaboration has template value for replication at other port cities (see Section 8):

| Element | Shanghai Practice | Replication Points

|---------|-------------------|--------------------

| Traffic party | Shanghai Airport (Pudong + Hongqiao) | Airport / port operators provide scenes and marketing space

| Retail party | CDFG (cdf Shanghai Airport duty-free store) | Duty-free operators provide retail supply + city-guide content

| Connectivity party | China Telecom (SIM cards + interactive installations) | Telecom operators solve connect-on-landing + digital interaction

| Content carrier | Bilingual "Shanghai Stroll Guide" / "Shanghai Joyful City Pass" | Bilingual guide tools carry city content

| Chain design | Arrival check-in → City walk → Departure reward | Covers the full journey of "landing → sightseeing → departure"

5.4 CDFG Shanghai Airport Duty-Free Store's Commercial Foundation: From "Arrivals Store" to "Domestic Brand Zone"

This campaign is built on the CDFG (cdf) Shanghai Airport duty-free store as its retail core, and its commercial foundation deserves separate explanation (Source: CDFG Official Website / CDFG Shanghai): CDFG Official Website, 2026-07-02

• cdf Shanghai Airport duty-free store opened brand new on 1 January 2026: located in the international zones of Shanghai Pudong International Airport T2, the S2 satellite concourse and Hongqiao T1, bringing together globally renowned beauty, general merchandise, tobacco & liquor and food brands, supporting in-store selection and online pre-order with airport pick-up. CDFG was established in 1984 and is the state-designated exclusive operator of duty-free business nationwide; it operates more than 200 duty-free stores at home and abroad, serving nearly 200 million passengers a year, and is one of the world's largest duty-free operators. Source: CDFG Shanghai Airport Duty-Free Official Website
• On 2 July 2026, the domestic-brand zone in Pudong T2's international departure area opened: under the Caishui Guan 2025 No. 19 duty-free policy (effective 1 November 2025, under which sales of domestic goods at port departure duty-free stores are treated as exports with VAT and consumption tax refunded/exempted), the zone covers over 200 square metres — the largest single-airport duty-free domestic-brand space since the policy took effect — forming a domestic-brand matrix across beauty (Winona, Dr.Yu, Comfrey, HBN, CHANDO, etc.), tobacco & liquor (Kweichow Moutai, Wuliangye, Guojiao 1573, Yanghe Select, etc.), intangible-heritage cultural products & designer toys, and food & health products; CDFG will also roll out a domestic-brand zone at Hongqiao. Source: CDFG Official Website, 2026-07-02

The three-layer support this foundation gives the campaign:

• Support 1: "Inbound + outbound" two-channel duty-free nodes — cdf Shanghai Airport duty-free stores cover Pudong T2, S2 and Hongqiao T1, providing the physical carrier for "arrival check-in (arrivals store) → departure reward (departures store)";
• Support 2: The "domestic-brand zone" carries the "Shopping in China" domestic-brand narrative — the zone lets overseas travellers encounter Chinese brands directly in the duty-free store, echoing the "Shopping in China" brand and the domestic-goods policy of departure tax refunds;
• Support 3: Dual-airport outlets support the "Jiangsu-Zhejiang-Shanghai linkage" return scene — travellers returning via Pudong or Hongqiao can both cover duty-free purchases and reward redemption, providing flexibility for the return-segment design of CTP's Jiangsu-Zhejiang-Shanghai multi-city routes.

6.1 Why Jiangsu-Zhejiang: The Radiation Logic of Shanghai's Consumption Momentum

"Shanghai, In Shanghai" uses the Pudong and Hongqiao airports as its entry points, but its consumption momentum naturally radiates into the Yangtze River Delta — precisely the receiving logic of the "Jiangsu-Zhejiang-Shanghai" block within CTP's four provinces (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan):

• Geographic radiation: high-speed rail travel from Shanghai to Suzhou, Hangzhou, Nanjing, Wuxi and other core Jiangsu-Zhejiang cities is generally within 30 minutes to 2 hours; after completing the "city walk" in Shanghai, inbound travellers can naturally extend to Jiangsu-Zhejiang destinations, forming an "Shanghai entry + Jiangsu-Zhejiang deep travel + Shanghai departure" itinerary structure;
• Consumption radiation: the discount coupons and Stroll Guide obtained at Shanghai airport duty-free stores can serve as the "guidebook starting point" for Jiangsu-Zhejiang linkage itineraries; CTP's Jiangsu-Zhejiang-Shanghai multi-city products can connect the "Shanghai Joyful City Pass"-style city guide with Suzhou-Hangzhou culture and Jiangnan water-town content;
• Policy radiation: Departure Tax Refund 2.0 introduces cross-port mutual recognition for "Buy & Refund" and unifies the departure window to 28 days — travellers can shop in Shanghai and complete tax refunds when departing from other cities (Source: China National Radio / Beijing Daily, 2026-07-02), providing policy facilitation for "Shanghai shopping + Jiangsu-Zhejiang sightseeing + out-of-city departure tax refund". China National Radio / Beijing Daily, 2026-07-02

6.2 Three Levers for CTP Jiangsu-Zhejiang Receiving

• Lever 1: Seize the "land-and-spend" conversion window — this campaign gives inbound travellers consumption incentives "from the moment they land"; CTP's Jiangsu-Zhejiang-Shanghai multi-city products can offer an "airport pickup + city-walk guide + duty-free shopping guidance" package at the first stop (Shanghai), converting campaign traffic into multi-city orders;
• Lever 2: Carry the city content of the "Stroll Guide" — the bilingual "Shanghai Stroll Guide" is the campaign's core content carrier; CTP can connect it with Jiangsu-Zhejiang guide content (Suzhou gardens, Hangzhou West Lake, Jiangnan water towns) to form a content continuum of "Shanghai stroll + Jiangsu-Zhejiang depth";
• Lever 3: Carry the departure scene of the "return reward" — inbound travellers redeem the Year-of-the-Horse gift at Pudong T2 departures duty-free store on the way out; CTP's Jiangsu-Zhejiang linkage products can design "reserved duty-free shopping and reward redemption time on the return day" to optimise the return-journey experience.

6.3 CTP Jiangsu-Zhejiang Receiving: Market Judgement

The CTP Research Department's judgement of the market value of this campaign for CTP's Jiangsu-Zhejiang receiving has two points:

• The campaign provides a natural traffic hook for "Shanghai entry + Jiangsu-Zhejiang linkage" — travellers come for duty-free benefits and check-in gameplay; CTP can use "the new inbound consumption experience" as a differentiating selling point for Jiangsu-Zhejiang-Shanghai multi-city products;
• The campaign creates a new itinerary category of "Jiangsu-Zhejiang-Shanghai linkage + departure duty-free" — beyond traditional "landing group / FIT" products, "duty-free check-in + city walk + departure reward" can serve as a new product narrative line, forming a product loop with the infrastructure story chain of Blog 51 (Shanghai Airport July international-route recovery / East China linkage).

Section 7. CTP Flagship Route Design: Three "Shanghai Inbound Consumption" Receiving Routes

Combining the "Shopping in China, In Shanghai" campaign with CTP's Jiangsu-Zhejiang-Shanghai multi-city product logic, the CTP Research Department designs three flagship routes (connecting the Blog 51 East China linkage story chain):

Route 1: Shanghai Entry — Jiangsu-Zhejiang-Shanghai City-Walk FIT Line — A "Land-and-Check-In + City Walk + Departure Reward" FIT Template

Route positioning: aimed at mid-to-high-end FIT travellers who enjoy this campaign's benefits, turning "arrival check-in → city walk → departure reward" into a freely combinable FIT itinerary.

Itinerary design (7-day reference):

• D1 Shanghai entry: land at Pudong/Hongqiao → check in at CDFG arrivals duty-free store and share → receive the bilingual "Shanghai Stroll Guide" → (CNY850+ spend at Pudong T2 for a 7-day China Telecom SIM card) → The Bund night view;
• D2 Shanghai city walk: check in at Wukang Mansion (CDFG × China Telecom co-branded booth interactive game) → check in at Columbia Circle / Xingfuli → collect all three stamps;
• D3 Shanghai → Suzhou: high-speed rail 30 minutes → Humble Administrator's Garden / Suzhou Museum → Pingjiang Road;
• D4 Suzhou → Hangzhou: West Lake / Lingyin Temple → Hefang Street;
• D5 Hangzhou → Wuzhen / Xitang: Jiangnan water-town deep tour;
• D6 Return to Shanghai: Nanjing Road shopping (tax-refund store purchases) → Yu Garden;
• D7 Shanghai departure: redeem the CDFG Shanghai Year-of-the-Horse gift at Pudong T2 departures duty-free store → depart (complete "Buy & Refund" under Departure Tax Refund 2.0).

CTP receiving value: seamlessly connects the campaign's three-stop stamping with Jiangsu-Zhejiang-Shanghai linkage; "Shanghai Stroll Guide + Jiangsu-Zhejiang guide" forms an all-journey bilingual guide, and the departure reward plus departure tax refund constitute a "double departure gift".

Route 2: Pudong Entry — Suzhou & Hangzhou Linkage Line — A "Land-and-Spend + Two-City Depth" Business-Leisure Line

Route positioning: aimed at travellers entering via Pudong who balance business and leisure, highlighting the landing convenience of "CNY850+ spend at Pudong T2 for a SIM card" and the deep experience of Suzhou and Hangzhou.

Itinerary design (6-day reference):

• D1 Pudong entry: check in at CDFG arrivals duty-free store → spend CNY850+ at Pudong T2 for a 7-day China Telecom SIM card (connect on landing) → Lujiazui;
• D2 Shanghai: Yu Garden + The Bund + Wukang Mansion city walk (stamp collecting);
• D3 Shanghai → Suzhou: high-speed rail → Suzhou Industrial Park business visit + Jinji Lake → Shantang Street;
• D4 Suzhou → Hangzhou: high-speed rail → West Lake business stroll + Lingyin Temple;
• D5 Hangzhou → Shanghai: return → concentrated shopping at Nanjing Road business-district tax-refund stores;
• D6 Pudong departure: redeem the Year-of-the-Horse gift at Pudong T2 departures duty-free store → depart.

CTP receiving value: makes the telecom benefit of "CNY850+ spend for a SIM card at Pudong" a product selling point, solving the "connect on landing" necessity for business travellers; the Suzhou-Hangzhou itinerary carries the passenger-flow spillover from "Shanghai's first inbound tourism stop".

Route 3: Yangtze River Delta Port — Duty-Free Shopping Line — A "Dual-Airport Duty-Free + Departure Tax Refund 2.0" Dedicated Shopping Line

Route positioning: aimed at shopping-motivated inbound source markets (the "Shopping in China" target travellers from Europe, the US, Japan-Korea and Southeast Asia), focusing on a dedicated shopping itinerary through the "duty-free + tax-refund" dual channel (connecting Blog 51's Shanghai dual-airport gateway / East China linkage).

Itinerary design (5-day reference):

• D1 Entry: land at Pudong/Hongqiao → check in at CDFG arrivals duty-free store to receive the "Shanghai Stroll Guide" pack (with duty-free coupons) → downtown;
• D2 Shanghai shopping day: concentrated purchases at tax-refund stores on Nanjing Road / New Bund (2,100+ tax-refund stores, "Buy & Refund" supported) → Wukang Mansion telephone-booth interaction to win coupons;
• D3 Suzhou / Hangzhou: business leisure + purchases at Suzhou/Hangzhou tax-refund stores (Departure Tax Refund 2.0 "Buy & Refund" cross-port mutual recognition, 28-day departure window);
• D4 Return to Shanghai: duty-free top-up + concentrated shopping;
• D5 Pudong departure: spend at the departures duty-free store (the "Shanghai Summer, Fun Now" summer promotion with a 100% win rate for CNY888+ purchases) → redeem the Year-of-the-Horse gift → complete the departure-tax-refund verification → depart.

CTP receiving value: packages the four-fold consumption incentives of "duty-free coupons + Tax Refund 2.0 + summer-promotion draw + departure reward" into a dedicated shopping line, a productised expression of the "Shopping in China" policy dividend at Yangtze River Delta ports.

Flagship Route Summary

| Route | Target Traveller | Core Selling Points | Policy / Campaign Linkage

|-------|------------------|---------------------|---------------------------

| Route 1: Shanghai entry — Jiangsu-Zhejiang-Shanghai city-walk FIT line | Mid-to-high-end FIT / independent | Three-stop stamping + departure reward + all-journey bilingual guide | Stroll Guide / Year-of-the-Horse gift / Departure Tax Refund 2.0

| Route 2: Pudong entry — Suzhou & Hangzhou linkage line | Business-leisure travellers | CNY850+ SIM bonus + Suzhou-Hangzhou two-city depth | Pudong T2 spend-to-earn / Telecom SIM card

| Route 3: Yangtze River Delta port — duty-free shopping line | Shopping-motivated source markets | Duty-free + tax refund + summer promotion + departure reward | Summer-promotion CNY888 draw / Tax Refund 2.0 / CIIE

8.1 Nationwide Replication Conditions for the "Airport + Duty-Free + Telecom" Tri-Party Collaboration

"Shanghai, In Shanghai" is not a one-off marketing activity but a replicable "inbound consumption promotion" paradigm. The CTP Research Department analyses the replication potential of other ports from a condition-maturity perspective:

The four conditions required for replication:

| Condition | Description | Port Types Already Equipped

|-----------|-------------|------------------------------

| ① Inbound passenger-flow base | Requires stable international routes and visa-free / transit-visa-free passenger flow | Beijing, Shanghai, Guangzhou, Shenzhen and other international aviation hubs

| ② Duty-free retail node | Requires a duty-free store system covering "inbound + outbound" | Entry/exit duty-free stores at international airports

| ③ Telecom collaboration | Requires local telecom operators (SIM cards / digital touchpoints) | Every provincial telecom operator can take it on

| ④ City content carrier | Requires landmarks / business districts / culture-commerce-tourism integrated blocks for "city walks" | Every international consumption centre city

Replication-feasibility tiering:

• Highly replicable: international aviation hubs such as Beijing (Capital + Daxing), Guangzhou (Baiyun) and Shenzhen (Bao'an), which have duty-free retail systems and telecom-collaboration conditions, can quickly replicate the "arrival check-in + departure reward" foundation;
• Moderately replicable: regional hubs and emerging international consumption centres such as Chengdu, Hangzhou and Chongqing can do a "light version" replication (e.g. single airport + single landmark check-in) combining local duty-free formats and cultural landmarks;
• Condition-supplementary type: second-tier port cities need first to fill the two infrastructure gaps of "duty-free retail node + telecom collaboration" before launching similar campaigns.

8.2 Four Observations on Industry Extension

• Observation 1: Duty-free operators shift from "selling goods" to "city-guide operators" — CDFG's combination of duty-free shopping and city guides through the Shanghai Joyful City Pass marks the transformation of leading duty-free operators from "retail channels" to "inbound consumption content platforms";
• Observation 2: Telecom operators become new touchpoints of inbound consumption — China Telecom's entry into the inbound scene with SIM cards and interactive installations upgrades communication capability from "infrastructure" to "consumption incentive tool", opening an incremental market of inbound travellers for operators;
• Observation 3: "Stamp collecting + departure redemption" becomes a common inbound-consumption gameplay — from the three-stop city-walk stamping to the departure Year-of-the-Horse gift, the "gamified consumption chain" is expected to become standard equipment for inbound consumption campaigns at various ports;
• Observation 4: The policy × market dual-wheel window is opening — Departure Tax Refund 2.0 (effective 1 July), the "Shopping in China" International Consumption Season, the 240-hour transit visa-free policy and other policies are stacking up to provide a policy window for ports to replicate the Shanghai model.

8.3 Localisation Considerations When Replicating

• Content localisation: city-walk stops must dig into each port's unique landmarks and culture-commerce-tourism blocks rather than copying "Wukang Mansion-style" stops;
• Traveller differentiation: different ports have different source-market structures (Europe/US long-haul, Japan-Korea short-haul, Southeast Asia near-haul), so consumption-incentive transaction thresholds and gameplay must be differentiated;
• Data compliance: stamp collecting and social-media sharing involve passenger-flow and personal information and must comply with data-compliance requirements;
• Avoid involution-style subsidies: tri-party collaboration should centre on "experience upgrade" rather than degenerating into a simple price-subsidy war.

9.1 Risk Alerts

The CTP Research Department, combining this campaign's information with the macro environment of inbound consumption, sorts out five major risk points and response suggestions:

Risk 1: Policy-rhythm risk — policy dividends such as Departure Tax Refund 2.0 and visa-free expansion are important supports for this campaign; if policy execution details (such as refund sampling ratios or duty-free quotas) change, the campaign experience may be affected. Response: CTP reserves policy flexibility in its receiving routes and closely tracks official positions.

Risk 2: Passenger-flow fluctuation risk — the campaign runs to 31 December; if international route recovery falls short in H2 or geopolitical factors affect source markets, the H1 2026 visa-free base of over 2.046 million person-times may fluctuate. Response: use "duty-free + tax refund + tourism" composite incentives to raise per-capita spend and conversion, hedging passenger-flow fluctuations.

Risk 3: Tri-party operational risk — the consistency of system integration, data sharing and activity execution across the airport, duty-free and telecom parties is a variable of landing quality. Response: clarify tri-party responsibilities and SOPs, and establish a unified traveller-service standard.

Risk 4: Experience-gap risk — if "stamp collecting + departure redemption" encounters insufficient stock or complicated redemption processes, word of mouth may backfire. Response: control the scale of limited gifts, optimise the redemption process and manage expectations.

Risk 5: Peer competition and homogenisation risk — the model replicates quickly, and ports that simply copy it may fall into homogenisation. Response: build differentiation barriers through local cultural content, traveller differentiation and service experience.

9.2 Outlook: H2 2026 to 2027

Short term (H2 2026):

• The campaign runs to 31 December, covering the tail of the summer peak, the National Day golden week, the CIIE (November) and the year-end outbound peak, and is expected to become Shanghai's "passenger-flow engine" for inbound consumption in H2;
• New policies under Departure Tax Refund 2.0 (effective 1 July) — cross-port mutual recognition of "Buy & Refund" and the unified 28-day departure window — will continue to amplify the "duty-free + tax refund" dual-channel consumption appeal;
• The "Hu Xiao You" micro-hub will deploy 100 service points before the World Skills Competition (the 48th World Skills Competition), forming "service + consumption" synergy with this campaign's duty-free consumption scenes.

Medium term (2027):

• The "Shopping in China, In Shanghai" model is expected to upgrade into a normal operating mechanism for Shanghai's inbound consumption, possibly launching city-walk routes with different themes by quarter;
• The "airport + duty-free + telecom" tri-party collaboration is expected to expand into a multi-party collaboration of "airport + duty-free + telecom + banks (payment) + OTA (booking)";
• The transformation of duty-free operators into "city-guide operators" will accelerate, and inbound consumption will upgrade from "shopping" to "shopping + content + experience".

Long term (2028-2030):

• Combined with the "Shopping in China" International Consumption Season, the deepening of Departure Tax Refund 2.0 and visa-free policy expansion, "inbound consumption promotion" will enter a normalised, platform-based stage;
• Shanghai's positioning as "China's first inbound tourism stop" will extend to "China's first inbound consumption gateway", forming long-term synergy with CTP's Jiangsu-Zhejiang-Shanghai multi-city products.

Section 10. FAQ: The Ten Questions Inbound-Tourism Practitioners Ask Most

Targeting the questions most frequently raised by travel agencies, guides, inbound travellers and port operators about "Shopping in China, In Shanghai", the CTP Research Department compiles the following FAQ:

Q1: When does the "Shopping in China, In Shanghai" campaign end, and which airports does it cover?

A: The campaign runs until 31 December and covers Shanghai Pudong and Hongqiao international airports. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q2: How do inbound travellers receive the "Shanghai Stroll Guide" gift pack, and what is inside?

A: Travellers landing at Pudong/Hongqiao check in at CDFG duty-free stores and share on overseas social media to receive a bilingual (Chinese-English) "Shanghai Stroll Guide" gift pack, containing a bilingual city guide map and duty-free discount coupons. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q3: What is the condition for the Pudong SIM card benefit?

A: Spend at least CNY850 at the Pudong T2 arrivals duty-free store to receive a complimentary 7-day China Telecom SIM card (with voice and data), "enjoying communication convenience from the moment you land". Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q4: Which three stops does the City Walk require stamping?

A: Collect stamps at the "Shanghai Airport arrivals duty-free store", "Wukang Mansion" and "Columbia Circle / Xingfuli (Happiness Lane)". Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q5: What is the reward after collecting all three stamps, and where is it redeemed?

A: On the way out via Shanghai Pudong Airport T2, travellers can redeem the CDFG Shanghai Year-of-the-Horse limited-edition gift at the departures duty-free store. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q6: What is the Wukang Mansion telephone booth, and how do I play?

A: It is a trendy landmark co-created by CDFG and China Telecom; travellers joining interactive games in the booth can win more duty-free coupons, realising "play, walk and save as you go". Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q7: How do I join the "Shanghai Summer, Fun Now" summer promotion?

A: From now until 31 August, a single purchase of CNY888+ in the Pudong T2, S2 or Hongqiao T1 duty-free areas qualifies for a lottery draw with a 100% win rate; prizes include snack vouchers, dining vouchers, skincare gift boxes and brand cultural products. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q8: Are there exclusive offers for summer students and overseas students? How can domestic travellers participate?

A: Fresh college- and gaokao-graduates and outbound students can join an exclusive extra draw with valid ID; domestic travellers who follow the official Xiaohongshu account and post campaign-related content can collect a souvenir on site; spending at designated restaurants such as Chagee, Blue Frog and Omills at Pudong Airport earns duty-free redemption coupons. Source: Wenhui Daily / Shanghai Observer, 2026-08-22

Q9: What product opportunities does this campaign offer travel agencies / inbound operators?

A: The CTP Research Department suggests designing "arrival check-in → city walk → departure reward" into Jiangsu-Zhejiang-Shanghai multi-city FIT or semi-FIT products (see the three flagship routes in Section 7), using duty-free coupons, SIM-card benefits and departure rewards as differentiating selling points, and connecting with the cross-port mutual recognition convenience of "Buy & Refund" under Departure Tax Refund 2.0.

Q10: How does Departure Tax Refund 2.0 relate to this campaign?

A: Departure Tax Refund 2.0 (effective 1 July 2026) focuses on "one more, one less, two modernisations" — more tax-refund stores, less port-verification waiting time, and paperless and standardised processing — making "Shopping in China" more convenient for overseas travellers; the campaign's duty-free coupons and the tax-refund policy form a complementary "duty-free + tax refund" dual channel. Source: gov.cn, 2026-05-18

Section 11. CTA · Contact CTP

ChinaTravelPlus (CTP) has long cultivated inbound tourism in Yunnan, Guangdong, Jiangsu-Zhejiang and Hunan, providing global inbound operators, travel agencies and guides with a one-stop "policy + channel + product + equipment" service. Around the "Shopping in China, In Shanghai" inbound consumption experience, CTP can provide:

• Day-by-day itineraries and quotation templates for the three CTP flagship routes (Shanghai entry — Jiangsu-Zhejiang-Shanghai city-walk FIT line / Pudong entry — Suzhou & Hangzhou linkage line / Yangtze River Delta port — duty-free shopping line);
• Traveller-service SOPs and duty-free consumption guidance for the full chain of "arrival check-in → city walk → departure reward";
• "Duty-free + tax refund" dual-channel combination plans for Jiangsu-Zhejiang-Shanghai multi-city products (including the connection with Departure Tax Refund 2.0);
• Industry research reports on the airport + duty-free + telecom tri-party collaboration model and port replication assessments;
• Policy tracking, data collaboration and joint content creation related to inbound consumption promotion.

📩 Sam · Sam@ChinaTravelPlus.com · WhatsApp: +86 150 9633 5677

📩 Luppy · Luppy@ChinaTravelPlus.com

🌐 Official Website: https://chinatravelplus.com

Reply "In-Shanghai-60-EN" to receive the bilingual PDF version of this blog + day-by-day itineraries of the three CTP flagship routes + the "Shopping in China, In Shanghai" campaign landing execution checklist. We look forward to joining hands with you to turn the inbound-consumption momentum of "airport + duty-free + telecom" tri-party collaboration into growth for CTP's Jiangsu-Zhejiang-Shanghai multi-city products and the quality of the China Travel experience.

Appendix A: "Shopping in China, In Shanghai" Campaign Quick Reference

| Item | Key Points

|------|-----------

| Campaign name | "Shopping in China, In Shanghai"

| Three parties | Shanghai Airport × CDFG × China Telecom

| Airports covered | Shanghai Pudong & Hongqiao

| Campaign period | Until 31 December

| Full chain | Arrival check-in → City walk → Departure reward

| Arrival check-in | Check in at CDFG arrivals duty-free store + share on overseas social media → receive bilingual "Shanghai Stroll Guide"

| Pudong bonus | CNY850+ at T2 arrivals duty-free store → 7-day China Telecom SIM card (voice + data)

| City walk | Three-stop stamping: Shanghai Airport arrivals duty-free store / Wukang Mansion / Columbia Circle · Xingfuli

| Departure reward | Redeem the CDFG Shanghai Year-of-the-Horse gift at Pudong T2 departures duty-free store

| Co-branded landmark | CDFG × China Telecom Wukang Mansion telephone booth (Hello Old Friends) interactive games to win duty-free coupons

| Summer promotion | "Shanghai Summer, Fun Now" (until 31 August)

| Summer promotion scope | Pudong T2, S2, Hongqiao T1 duty-free areas

| Summer promotion rules | CNY888+ single purchase lottery, 100% win rate

| Summer promotion prizes | Snack vouchers / dining vouchers / skincare gift boxes / brand cultural products

| Exclusive draw | Fresh college- and gaokao-graduates & outbound students (with valid ID)

| Social-media interaction | Domestic travellers follow official Xiaohongshu account & post → souvenir on site

| Dining linkage | Chagee / Blue Frog / Omills and other designated restaurants → duty-free redemption coupons

| English counterpart | Shanghai Joyful City Pass

Appendix B: Glossary

• Shopping in China: the national consumer promotion brand built by the Ministry of Commerce, promoting spending by domestic and international visitors through the International Consumption Season, city-specific events and departure-tax-refund optimisation;
• In Shanghai: part of this campaign's name, echoing the "Shopping in China" brand while highlighting Shanghai as the campaign's landing city;
• Shanghai Joyful City Pass: CDFG's Shanghai city pass combining duty-free shopping benefits with city-guide services, the retail content carrier of this campaign;
• Shanghai Stroll Guide: the bilingual gift pack issued by this campaign, containing a bilingual city guide map and duty-free discount coupons;
• Arrival check-in / City walk / Departure reward: the campaign's three full-chain segments covering "landing → sightseeing → departure";
• Departure Tax Refund 2.0: the abbreviation of the "Notice on Intensifying Optimisation of Departure Tax Refund Measures to Expand Inbound Consumption" issued by six ministries on 12 May 2026 and effective 1 July 2026, with eight measures focused on "one more, one less, two modernisations";
• Buy & Refund: a service under which eligible overseas travellers can complete tax refunds at ports immediately after shopping at tax-refund stores; 2.0 promotes cross-port mutual recognition and unifies the departure period to 28 days;
• Hu Xiao You micro-hub: Shanghai's culture-commerce-sports-exhibition-tourism integrated service platform launched on 20 August 2026, with 100 service points planned before the World Skills Competition and the supporting "Meet China" foreign-card payment terminal;
• 240-hour transit visa-free: a policy under which eligible nationals with ordinary passports and connecting tickets can stay visa-free for up to 240 hours (10 days) in specified areas while transiting China to a third country/region (cited here as inbound passenger-flow background).

Appendix C: CTP Four-Province Receiving Map Quick Reference

| Front | Core Entry | Primary Source Markets | Flagship Route | Campaign Selling Points

|-------|-----------|------------------------|-----------------|--------------------------

| Jiangsu-Zhejiang | Shanghai Pudong/Hongqiao + Hangzhou Xiaoshan | Europe/US, Japan-Korea business FIT + families | Route 1 / Route 2 | Three-stop stamping + departure reward + Jiangsu-Zhejiang linkage

| Jiangsu-Zhejiang | Shanghai + Suzhou/Hangzhou high-speed-rail nodes | Shopping-motivated travellers | Route 3 | Duty-free + tax refund + summer promotion + CIIE

| Guangdong | Shenzhen Bao'an / Guangzhou Baiyun | Southeast Asia, Europe/US inbound groups | (Replicable) | Airport + duty-free + telecom tri-party model

| Hunan | Changsha Huanghua / Zhangjiajie | Europe/US nature, Southeast Asia families | (Replicable) | City walk + departure reward gameplay

> Appendix note: the quick-reference tables and glossary above are meant to help practitioners get started quickly; campaign execution details are subject to official releases by Shanghai Airport, CDFG and China Telecom, and policy execution details are subject to official releases by the Ministry of Commerce, the National Immigration Administration and other authorities.

Section 13. URL Matrix (20 Official/Authoritative Sources)

1. Wenhui Daily / Shanghai Observer "Shanghai Airports Create a New Inbound Consumption Experience" (2026-08-22): https://www.jfdaily.com/wx/detail.do?id=1164361

1. Wenhui Toutiao "Shanghai Airports Create a New Inbound Consumption Experience" (2026-08-22): http://m.toutiao.com/group/7676849073731519017/

1. Moodie Davitt Report "CDFG joins forces with airport and telecom partners to drive Shanghai visitor spending" (2026-08-06): https://moodiedavittreport.com/cdfg-joins-forces-with-airport-and-telecom-partners-to-drive-shanghai-visitor-spending/

1. China National Radio / Beijing Daily "Up 300% YoY! Departure Tax Refund 2.0 makes 'Shopping in China' more convenient" (2026-07-02): https://xinwen.bjd.com.cn/content/s6a46045ae4b0e45f3fd3f402.html

1. Ruoxi Lunshi "Welcoming the World Skills Competition! Shanghai debuts 'Hu Xiao You' micro-hub" (2026-08-21): http://m.toutiao.com/group/7676311760638575148/

1. gov.cn "Notice of the Ministry of Commerce and other six departments on intensifying optimisation of departure tax refund measures to expand inbound consumption" (2026-05-18): https://www.gov.cn/zhengce/zhengceku/202605/content_7069242.htm

1. gov.cn "China intensifies optimisation of departure tax refund measures to expand inbound consumption" (Xinhua, 2026-05-18): https://www.gov.cn/lianbo/202605/content_7069235.htm

1. MOFCOM Official Website "Notice of the Ministry of Commerce and other six departments on intensifying optimisation of departure tax refund measures to expand inbound consumption" (2026-05-18): http://www.mofcom.gov.cn/zcfb/gnmygl/art/2026/art_35c1ba34d3034b3ea575ed85efd29070.html

1. CCTV "Combination punches of 'greater strength, more precision, more warmth' to boost consumption; 'Shopping in China' keeps heating up" (2026-03-30): https://news.cctv.cn/2026/03/30/ARTIyVUg6YIRjvMrVsxMzoTE260330.shtml

1. CCTV "China becomes a gathering place of global good products; Departure Tax Refund 2.0 makes shopping more convenient and affordable for overseas travellers" (2026-03-31): https://news.cctv.cn/2026/03/31/ARTIBy6m53KpWFwMIDGRv6IS260331.shtml

1. MOFCOM "2026 'Joyful New Year Shopping' Spring Festival special activity": http://www.mofcom.gov.cn/cms_files/filemanager/policySummary/viewcore_0674c207c717428292429a259a4c41c0.html

1. MOFCOM Official Website "National Market Operation and Consumption Promotion Working Conference held in Beijing" (2026-01-23): http://www.mofcom.gov.cn/syxwfb/art/2026/art_ce604b3ab8214261b0e4f77c41144fa3.html

1. CDFG Official Website "Tide rises at the national gate, domestic brands sail afar — the national benchmark airport duty-free domestic-brand zone lands at cdf Shanghai Airport duty-free store" (2026-07-02): https://www.cdfg.com.cn/guomen-guoguojichangguoqudicdfshangjichangdian/8023.html

1. CDFG Shanghai Airport Duty-Free Official Website: http://www.cdfshanghai.com/

1. Shanghai Airport (Group) Official Website (Pudong Airport duty-free shopping): https://www.shanghaiairport.com/pudongairport1019/index.html

1. Oriental Finance Pudong Weibo "Optimising inbound travel experience: Shanghai rolls out culture-tourism gift packs" (2026-08-24): https://m.weibo.cn/detail/5335478840594504

1. State Council Information Office press-conference transcript "Introducing the situation on intensifying optimisation of departure tax refund measures to expand inbound consumption" (2026-05-19): http://www.scio.gov.cn/live/2026/38563/qwxz/202605/P020260519383049876609.pdf

1. Baike "Notice on Intensifying Optimisation of Departure Tax Refund Measures to Expand Inbound Consumption": https://m.baike.com/wiki/%E5%85%B3%E4%BA%8E%E5%8A%A0%E5%8A%9B%E4%BC%98%E5%8C%96%E7%A6%BB%E5%A2%83%E9%80%80%E7%A8%8E%E6%8E%AA%E6%96%BD%E6%89%A9%E5%A4%A7%E5%85%A5%E5%A2%83%E6%B6%88%E8%B4%B9%E7%9A%84%E9%80%9A%E7%9F%A5/7641077162586488872

1. Into Travel China "Duty-Free Shopping in Shanghai: A Complete Guide to Airports, Stores & Best Deals": https://intotravelchina.com/en/articles/1777363573604718657.html

1. ChinaTravelPlus Official Website: https://chinatravelplus.com

SEO Description (150-160 chars): Shanghai Airport, CDFG & China Telecom's 'Shopping in China, In Shanghai': arrival check-in, bilingual guide, CNY850 SIM bonus, stamp & Year-of-the-Horse gift.

> Disclaimer: This blog is originally produced by the ChinaTravelPlus (CTP) Editorial Team; data sources are shown in the main text and the URL Matrix. This blog is the 60th issue of the CTP inbound tourism research series. Campaign information and execution details are subject to official releases by Shanghai Airport, CDFG and China Telecom; policy information is subject to official releases by the Ministry of Commerce, the National Immigration Administration, the General Administration of Customs and other authorities. The CTP Research Department has fulfilled reasonable prudent obligations but makes no express or implied guarantee of the accuracy, completeness or timeliness of the data; if there is any data correction or supplement, please contact us via the emails at the end of this blog.

Conclusion: When "Passenger-Flow Momentum" Meets "Consumption Momentum", Shanghai Opens a Full-Chain Inbound Consumption Experience

"Shanghai, In Shanghai" braids together the traffic of Shanghai Airport, the retail of CDFG and the connectivity of China Telecom into a single rope, and through the full chain of "arrival check-in → city walk → departure reward", answers the core question of inbound consumption promotion: once travellers arrive, how can every "arrival" become a consumption journey that is "worth participating in, worth sharing, and worth repeating"?

For CTP, the value of this campaign lies in the fact that Shanghai is upgrading the passenger-flow momentum of "China's first inbound tourism stop" into the consumption momentum of "China's first inbound consumption gateway" — the H1 2026 visa-free base of over 2.046 million person-times, the 201,000 vouchers / CNY1.92 billion of departure-tax-refund data, and the consumption network of 2,100+ tax-refund stores provide a steady conversion pool for CTP's Jiangsu-Zhejiang-Shanghai multi-city products.

The story chain has travelled from Blog 51 (Shanghai Airport July international-route recovery / East China inbound gateway infrastructure) to this edition (#60, Shanghai inbound consumption campaign landing), and the loop of "infrastructure receiving → consumption conversion" is now formally closed. CTP's Jiangsu-Zhejiang-Shanghai multi-city products will, along the path of "Shanghai entry + city walk + Jiangsu-Zhejiang depth + departure reward", convert the consumption momentum of "Shopping in China, In Shanghai" into actual growth in the quality of the China Travel experience and inbound tourism.

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