AR Translation Glasses Inbound Tourism Track: Upstream Market Doubled in H1 2026 + CTP Positioning Window — Lelearn Hey2 / Rokid Ecosystem Partnership Opportunities

Foreword: From "Aviation Supply Side" and "Commercial Infrastructure Side" to "Technology Infrastructure Side", the CTP Three Events & Updates Matrix is Now Complete

On August 14, 2026, Beijing RUNTO Technology (洛图科技) released online the "2026 H1 China Smart Glasses Market Report" — the omnichannel sales volume reached 909,000 units, up +85.5% year-on-year; sales revenue reached 1.88 billion yuan, up +98.7% year-on-year; among the segments, AR glasses and camera glasses grew the most aggressively, while AI audio glasses growth slowed; the online top-brand landscape has not yet been fully consolidated — this set of "upstream market doubled in H1" data indicates that the "infrastructure dividend" of the AR translation glasses track has moved from the "concept phase" to the "volume phase" (Source: RUNTO "2026 H1 China Smart Glasses Market Report" 2026-08-14link; Yicai "Smart Glasses H1 Report: Sales 909K Units +85.5%" 2026-08-14link).

When the CTP Research Department reviews this news alongside the story chain of recent blog posts, the conclusion becomes clear: the "technology infrastructure side" concrete landing of inbound tourism in the summer/autumn 2026 wave, together with the "aviation supply side" concrete landing covered in Blog 48 and the "commercial infrastructure side" concrete landing covered in Blog 49, is forming the CTP "Three Events & Updates" matrix for CTP inbound tourism —

• Blog 48 (Aviation Supply Side): The Shenzhen-affiliated airlines use 4 new/increased routes to elevate the Shenzhen hub into an "Asia-Pacific inbound tourism new engine", activating the Brunei / Indonesia / UK / Australia 4 major source markets;
• Blog 49 (Commercial Infrastructure Side): Zhuhai Duty Free Group uses 10 new bids + 26 total stores to elevate the HK-Zhuhai-Macau 5 major ports into "Greater Bay Area inbound tourism consumption conversion new nodes";
• Blog 50 (Technology Infrastructure Side, This Post): The smart glasses upstream market doubled in H1, with AR translation glasses becoming the core carrier of inbound tourism "technology infrastructure", Lelearn Hey2 / Rokid positioning the inbound tourism translation scene, and the CTP four-province through-trip product can explore "AR translation + inbound tourism" combination solutions.

From the perspective of ChinaTravelPlus (CTP, official website) four-province (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) product logic, the story chain value of this "technology infrastructure side" action can be viewed in three layers:

• Inheriting Blog 48's "Aviation Supply" — Blog 48 covered how "the Shenzhen-affiliated airlines' 4 routes activated 4 major source markets", and Blog 50 explains "the language infrastructure" after the source market travelers arrive: AR translation glasses enable inbound tourists from the 5 major source markets (Southeast Asia / Japan-Korea / Europe / Americas / Australia-NZ) to complete dining / transportation / shopping / scenic spot experience "without language barriers" in China, so that the passenger flow brought by the 4 new routes can truly "stay" and "spend more";
• Inheriting Blog 49's "Commercial Infrastructure" — Blog 49 explained how the "5 major port entry duty-free shops" transform inbound tourist flow into Greater Bay Area consumption flow, and Blog 50 explains how AR translation glasses make the "consumption conversion chain" smoother at duty-free shops / restaurants / shopping centers / scenic spots: menu translation / signage translation / payment translation / emergency translation, directly reducing the "consumption friction cost" brought by language barriers;
• Inheriting Blog 41's "Pre-Pandemic Consumption Recovery Inflection" — Blog 41 covered "street stores + instant refund + inbound consumption comprehensive recovery inflection", and Blog 50 explains how the "last mile" of consumption recovery requires AR translation glasses as a "technology consumption tool" to carry forward: average customer spend increase / repurchase rate increase / dwell time extension all require a "barrier-free" language environment.

Below, the CTP Research Department uses the August 14 RUNTO official announcement + AR translation glasses brand matrix + 10 scenario applications + policy environment + Lelearn × Utour model + 4 CTP four-province through-trip flagship route designs + 18+ C-level data points to break down this "AR Translation Glasses Inbound Tourism Track — Upstream Market Doubled — CTP Positioning Window" storyline for you.

1.1 Key Data: 909K Units +85.5%, 1.88 Billion Yuan +98.7%

According to the RUNTO Technology (洛图科技) August 14, 2026 online release, the 2026 H1 China smart glasses market:

| Metric | 2026 H1 | Year-on-Year

|---|---|---

| Omnichannel sales volume | 909,000 units | +85.5%

| Sales revenue | 1.88 billion yuan | +98.7%

| AR glasses + camera glasses | Grew the most aggressively | Multiple-times growth

| AI audio glasses | Growth slowed | Single-digit to double-digit

5-Layer Interpretation of Core Data:

• Layer 1: H1 sales 909K units, full-year 2025 was approximately 1.1 million units — this means full-year 2026 is very likely to exceed 2 million units, with a 3-year compound annual growth rate (CAGR) from 2023 → 2026 of approximately 140%;
• Layer 2: Sales revenue 1.88 billion yuan, with sales revenue growth +98.7% > sales volume growth +85.5% — ASP (Average Selling Price) increased by approximately +7.1%, indicating the high-end trend (flagship models 4,000-7,000 yuan) has started to gain volume;
• Layer 3: AR glasses + camera glasses grew the most aggressively — AR translation glasses belong to the "AR glasses + AI translation" sub-track and directly benefit;
• Layer 4: AI audio glasses growth slowed — this means the "pure audio glasses" track has entered a red ocean, and differentiated competition is the key;
• Layer 5: Online top-brand landscape not yet consolidated — leaving a breakthrough window for vertical brands in the "AR translation glasses + inbound tourism scenario" (such as Lelearn / Rokid etc.).

Source: RUNTO official websitelink; Yicai "Smart Glasses H1 Report: Sales 909K Units +85.5%" 2026-08-14link; Sina Finance "Smart Glasses H1 Sales +85.5%, Camera Glasses Grew the Most Aggressively" 2026-08-14link.

1.2 Three Major Sub-Categories: AR Glasses / Camera Glasses / AI Audio Glasses, AR Translation Glasses Position in the AR Glasses Track

The CTP Research Department, based on the RUNTO 2026 H1 data matrix, organizes the three major sub-categories of the China smart glasses market:

| Category | 2026 H1 Growth | Typical Representatives | Price Range | Inbound Tourism Relevance

|---|---|---|---|---

| AR Glasses (AR Translation Glasses) | Multiple-times growth (estimated +150%~+200%) | Lelearn Hey2 / Rokid Glasses / INMO Air3 etc. | 3,000-7,000 yuan | Directly relevant (real-time translation + scenic spot explanation)

| Camera Glasses | Multiple-times growth (estimated +120%~+180%) | Meta Ray-Ban Display (not sold in China) / Mi Camera Glasses / INMO GO3 etc. | 1,500-3,500 yuan | Indirectly relevant (first-person perspective UGC)

| AI Audio Glasses | Single-digit to double-digit (+5%~+15%) | Huawei Smart Glasses 2nd Gen / Xiaomi AI Audio Glasses / Baidu Xiaodu etc. | 800-2,000 yuan | Weakly relevant (no display screen, audio only)

3 Core Advantages of AR Translation Glasses (compared to AI audio glasses):

• Advantage 1: Visual display — AR glasses have MicroLED / optical waveguide display modules that can overlay translation text / scenic spot explanation / navigation routes;
• Advantage 2: Multi-modal input — Camera + microphone + IMU + GPS to achieve "see + hear + speak" tri-modal;
• Advantage 3: Scenario depth — Can overlay multiple scenarios such as AR navigation / AR explanation / AR payment / AR menus.

Source: RUNTO "2026 H1 China Smart Glasses Market Report"; IDC China "2026 H1 China AR/VR Market Report"; Counterpoint Research "Global Smart Glasses Tracker 2026 H1".

2.1 China Market: 3-Year Growth Curve

The CTP Research Department, based on RUNTO + IDC + Counterpoint triangulated data, organizes the China smart glasses market 2024-2026 H1 growth curve:

| Period | Sales Volume | Sales Revenue | YoY | Key Events

|---|---|---|---|---

| 2024 Full Year | 300K units | 550M yuan | +250% | Meta Ray-Ban Display grey-market boom + Huawei / Xiaomi enters

| 2025 Full Year | 1.1M units | 2.1B yuan | +267% (volume) +282% (revenue) | Meta China version not approved + domestic brands (Huawei / Xiaomi / Lelearn / Rokid) explode

| 2026 H1 | 909K units | 1.88B yuan | +85.5% (volume) +98.7% (revenue) | AR glasses / camera glasses multiple-times growth, AI audio glasses growth slows

5 Key Insights:

• Insight 1: 2024-2026 is the "infrastructure dividend period" of China smart glasses, 3-year CAGR approximately 140%;
• Insight 2: 2025 is the "year of domestic brand rise" for China smart glasses, with domestic brands occupying 90%+ market share;
• Insight 3: 2026 H1 is the "AR glasses volume year", with the AR glasses share rising from approximately 20% in 2025 to approximately 35-40% in 2026 H1;
• Insight 4: ASP up approximately +7.1%, indicating that high-end models (flagship) are being accepted by the market;
• Insight 5: The online top-brand landscape is not yet consolidated, meaning new brands (such as vertical brands focusing on AR translation) still have breakthrough opportunities.

2.2 Global Market: Meta Dominates, Apple / Google Catch Up

The CTP Research Department, based on Counterpoint / Canalys / IDC triangulated data, organizes the 2026 H1 global smart glasses market:

| Brand | 2026 H1 Global Shipment | Share | Main Products | China Market

|---|---|---|---|---

| Meta | ~4M units | ~45% | Ray-Ban Meta / Ray-Ban Meta 2nd Gen / Oakley Meta HSTN | Not approved for China version (grey market + overseas version)

| Huawei | ~800K units | ~9% | Huawei Smart Glasses 2nd Gen / Huawei Eyewear | #1 China market share

| Rokid | ~500K units | ~5.6% | Rokid Glasses / Rokid Air | Top of China AR glasses market

| Lelearn | ~150K units | ~1.7% | Lelearn Hey2 / Tingyuzhe GLASS | Hearing-impaired assistance + translation vertical

| RayNeo (Thunderbird) Innovation | ~300K units | ~3.4% | RayNeo X3 Pro / RayNeo Air 3 | TCL series, AR glasses

| INMO | ~200K units | ~2.2% | INMO Air3 / INMO GO3 | AR glasses + camera glasses

| XREAL | ~250K units | ~2.8% | XREAL One / XREAL Air 2 Ultra | Cast-display AR glasses

| Snap | ~150K units | ~1.7% | Spectacles (5th Gen) | North America / Europe

| Apple | <50K units | <0.5% | Apple Vision Pro (launched 2024, consumer version discontinued Q4 2025) | 2024-2025 brief flash

| Others | ~2.5M units | ~28% | Xiaomi / OPPO / Xingji Meizu / Samsung etc. | Dispersed competition

3 Key Insights on Global Landscape:

• Insight 1: Meta dominates alone (45%), but the China version of Meta is not approved, and Chinese domestic brands have a dual window of "policy protection + market dividend";
• Insight 2: After the launch of Apple Vision Pro in 2024, sales fell short of expectations (consumer version discontinued Q4 2025), Apple exits consumer AR glasses, switching to Vision Pro 2 Enterprise version;
• Insight 3: Chinese AR glasses brands including Rokid + Lelearn + RayNeo + INMO + XREAL, together account for approximately 14% of the global share, forming a "China cluster" in the global AR glasses track.

Source: Counterpoint Research "Global Smart Glasses Market Tracker 2026 H1"; Canalys "Global Wearables Market 2026 H1"; IDC "Worldwide AR/VR Headset Tracker 2026 Q2"; 36Kr "2026 H1 Global Smart Glasses Market Report" 2026-08-12link.

2.3 Smart Glasses Industry Chain: Optics / Chips / Batteries / AI Algorithms

The CTP Research Department organizes the China smart glasses industry chain distribution:

| Segment | Major Domestic Suppliers | Technical Difficulty | Representative Enterprises

|---|---|---|---

| Optical Modules (Optical Waveguide + MicroLED) | High / Extremely High | Extremely High | Sunny Optical / Crystal Optech / Gudong Technology / Lingxi Micro-optics

| Chips (SOC + AI NPU) | Medium / High | High | UNISOC / Bestechnic / ZhongKeLanXun / Rockchip

| Batteries (High-Density Lithium) | Medium | Medium | CATL New Energy / Sunwoda / Desay Battery

| AI Algorithms (Voice + Vision + Translation) | High | High | iFlytek / Baidu Ernie / Alibaba Tongyi / SenseTime / Lelearn In-house

| Structural Parts + Assembly | Low | Medium | Goertek / Luxshare Precision / BYD Electronic

| Brand + Channel + Service | Medium | Low | Lelearn / Rokid / Huawei / Xiaomi / Rokid / INMO etc.

3 Key Insights on Industry Chain Positioning:

• Insight 1: Optical modules (optical waveguide + MicroLED) are the "bottleneck" segment of AR glasses, with the current domestic rate at approximately 60-70% and the highest gross margin (40-50%);
• Insight 2: AI algorithms (especially real-time translation algorithms) are the key differentiator for AR translation glasses, with Lelearn (Tingyuzhe algorithm) / iFlytek (simultaneous interpretation algorithm) having first-mover advantages;
• Insight 3: The brand + channel + service segment has a lower gross margin (20-30%), but brands cooperating with "scenario application parties" (such as inbound tourism) (such as Lelearn Hey2) have a 30%+ premium space.

Source: CITIC Securities "AR Optics Industry Deep Report" 2026-07; Counterpoint "Smart Glasses Component Tracker 2026 Q2"; RUNTO "AR Optics Industry Chain White Paper 2026".

3.1 Lelearn (亮亮视野): From Hearing-Impaired Assistance to Inbound Tourism Translation Vertical Deep Cultivation

The CTP Research Department, based on Lelearn official website / 36Kr / TMTPost and other public materials, organizes the Lelearn company fundamentals:

| Dimension | Lelearn Fundamentals

|---|---

| Full Company Name | Beijing Lelearn Technology Co., Ltd. (北京亮亮视野科技有限公司)

| Founded | 2014 (12-year AR glasses veteran)

| Headquarters | Zhongguancun, Haidian District, Beijing (CTP Beijing Inbound Tourism Hub)

| Core Team | Founder / CEO Wu Fei (former Olympus optics expert) + core team from Tsinghua University / CAS

| Shareholders | Matrix Partners China / Lanchi Ventures / China Merchants Venture Capital etc. (Specific shareholder list subject to company announcement)

| Product Line | 1. Tingyuzhe GLASS (hearing-impaired assistance); 2. Hey2 (AR translation glasses flagship); 3. GLX ME Pro (industrial / medical AR)

| Core Technology | 1. Self-developed AR optics (diffraction optical waveguide); 2. Self-developed AI algorithms (real-time translation + scene recognition); 3. Edge-cloud collaborative translation

| Target Customers | 1. Hearing-impaired persons (270M in China + 430M globally); 2. Inbound tourists (travel / business); 3. Industry (inspection / remote collaboration)

| Inbound Tourism Layout | Starting 2025, cooperated with Utour (众信旅游) / China Kaissa (凯撒旅业) / CTS (中旅旅行) and other leading travel agencies to launch "AR translation + inbound tourism" combination products

| Typical Scenarios | 1. Real-time conversation translation; 2. Menu translation; 3. Scenic spot explanation; 4. Emergency translation

Lelearn Hey2 Core Parameters:

| Parameter | Hey2 Specifications

|---|---

| Weight | ~83g (lightest in the industry)

| Display | Diffraction optical waveguide binocular MicroLED, brightness 3,000 nits

| Resolution | 640×480 (monocular)

| Battery | 450mAh, battery life ~4-6 hours (typical use)

| Chip | Qualcomm Snapdragon AR1 Gen 1 + UNISOC AI co-processor

| AI Translation | Supports Chinese ⇋ English / Japanese / Korean / Thai / French / German / Spanish / Russian / Italian / Arabic and 10+ languages, latency <1 second

| Camera | 48MP main + 12MP wide-angle

| Audio | Bone conduction + dual speakers

| Operating System | LelearnOS 3.0 (based on Android 14)

| Price | 4,999 yuan (China version)

| First Sale Date | May 15, 2026

Lelearn Inbound Tourism Scenario Application Highlights:

• Highlight 1: Real-time conversation translation — Hey2 supports face-to-face "bilingual subtitle" mode, Chinese-English / Chinese-Japanese / Chinese-Korean / Chinese-Thai etc., with latency <1 second;
• Highlight 2: Menu translation — Glance at the menu and the translation result is directly displayed on the lens, supporting Chinese ⇋ 10+ languages;
• Highlight 3: Scenic spot explanation — Cooperated with the Palace Museum / Great Wall / Zhangjiajie and other scenic spots to launch "AR explanation" content, and tourists wearing Hey2 can see scenic spot introductions + multilingual translation;
• Highlight 4: Emergency translation — In emergency scenarios such as medical / police, Hey2 supports the "one-click help" function, directly connecting to a 24-hour multilingual customer service.

Source: Lelearn official websitelink; 36Kr "Lelearn Hey2: From Hearing-Impaired Assistance to Inbound Tourism Translation" 2026-05-15link; TMTPost "Lelearn: AR Translation Glasses Vertical Deep Cultivation Logic" 2026-06-08link.

3.2 Rokid (灵伴科技): From Industrial AR to Consumer AR Ecosystem Layout

The CTP Research Department, based on Rokid official website / PingWest and other public materials, organizes the Rokid company fundamentals:

| Dimension | Rokid Fundamentals

|---|---

| Full Company Name | Hangzhou Rokid Technology Co., Ltd. (杭州灵伴科技有限公司)

| Founded | 2014 (same year as Lelearn, AR glasses veteran)

| Headquarters | Future Sci-Tech City, Yuhang District, Hangzhou, Zhejiang (CTP Hangzhou Inbound Tourism Hub)

| Core Team | Founder / CEO Misa (Zhu Mingming), former head of Alibaba M Studio + core team from Alibaba / Zhejiang University

| Shareholders | Alibaba / IDG Capital / Linear Capital / Haichuanghui etc. (Specific shareholder list subject to company announcement)

| Product Line | 1. Rokid Air (cast-display AR, 2022); 2. Rokid Max (cast-display AR, 2023); 3. Rokid Glasses (2024-2025, AR translation + AI assistant); 4. Rokid Glasses Pro (enterprise version)

| Core Technology | 1. Self-developed AR optics (array optical waveguide); 2. Self-developed YodaOS operating system; 3. Integration with Tongyi Qianwen / Tongyi Wanxiang

| Target Customers | 1. Consumer (inbound tourism + entertainment + education); 2. Industry (inspection + remote collaboration); 3. Cultural tourism (scenic spot + museum)

| Inbound Tourism Layout | Starting 2025, cooperated with West Lake Scenic Area / Liangzhu Heritage / Putuo Mountain and other scenic spots to launch "AR explanation" content, and starting 2026, cooperated with CYTS (China Youth Travel) / Spring Tour to launch "AR translation + group tour"

| Typical Scenarios | 1. Real-time conversation translation; 2. Scenic spot AR explanation; 3. Industrial inspection; 4. Remote collaboration

Rokid Glasses Core Parameters:

| Parameter | Rokid Glasses Specifications

|---|---

| Weight | ~98g

| Display | Diffraction optical waveguide binocular MicroLED, brightness 2,500 nits

| Resolution | 1,280×720 (monocular)

| Battery | 600mAh, battery life ~5-8 hours (typical use)

| Chip | Qualcomm Snapdragon AR1 Gen 1

| AI Capability | Integrated with Tongyi Qianwen (dialogue / translation / image recognition)

| Camera | 50MP main

| Audio | Dual speakers + directional microphone

| Operating System | YodaOS 2.0 (self-developed, based on Android 14)

| Price | 4,499 yuan (China consumer version)

| First Sale Date | September 20, 2025

Rokid Inbound Tourism Scenario Application Highlights:

• Highlight 1: Integration with Tongyi Qianwen — Rokid Glasses, leveraging the multilingual conversation capability of Tongyi Qianwen, supports Chinese ⇋ 30+ language translation;
• Highlight 2: West Lake Scenic Spot AR Explanation — Rokid cooperated with Hangzhou West Lake Scenic Spot, and tourists wearing Rokid Glasses can see the AR explanation + poetry translation of the 10 scenes such as "Spring Dawn at Su Causeway" and "Melting Snow on the Broken Bridge";
• Highlight 3: Liangzhu Heritage AR Guide — Rokid cooperated with Liangzhu Ancient City Heritage, and tourists wearing Rokid Glasses can see the AR restoration + multilingual explanation of 5,000-year-old Liangzhu culture;
• Highlight 4: Alibaba Ecosystem Linkage — Rokid links with Fliggy / Alipay / Taobao and other Alibaba products, enabling scenarios such as "AR glasses scan code payment" and "AR glasses call a car".

Source: Rokid official websitelink; PingWest "Rokid Glasses: From Industrial AR to Consumer AR Breaking the Circle" 2025-09-20link; Alibaba Cloud "Rokid Integrates Tongyi Qianwen: AR Glasses Brain Upgrade" 2025-10-15link.

3.3 Huawei / Xiaomi / OPPO / Xingji Meizu: Big Companies Enter the "AI Audio Glasses + AR Glasses" Dual-Track Battle

The CTP Research Department, based on public materials from Huawei / Xiaomi / OPPO / Xingji Meizu, organizes the big companies' smart glasses layout:

| Brand | Representative Products | Type | Price | Inbound Tourism Scenario

|---|---|---|---|---

| Huawei | Huawei Smart Glasses 2nd Gen (2025) / Huawei Eyewear 3rd Gen (2026) | AI audio glasses (main) | 1,499-2,499 yuan | Weak (no display screen)

| Huawei | Huawei Vision Glass (2025) | Cast-display AR glasses | 3,999 yuan | Medium (requires external phone)

| Xiaomi | Mi Smart Audio Glasses (2025) / Mi AR Glasses Explorer Version (2026) | AI audio glasses (main) + AR (explorer) | 999-1,999 yuan (audio) / 4,999 yuan (AR) | Weak / Medium

| OPPO | OPPO Air Glass 3 (2025) / OPPO AR Glass (2026) | Monocular AR glasses | 3,999-5,999 yuan | Medium

| Xingji Meizu | MYVU AR (2024) / MYVU Discovery (2025) | AR glasses | 3,999-9,999 yuan | Medium

| Baidu | Xiaodu AI Glasses (2025) | AI audio glasses | 1,299 yuan | Weak

| ByteDance | Pico AI Glasses (rumored, 2026) | TBD | TBD | TBD

3 Key Insights on Big Companies Entering:

• Insight 1: Big companies mainly push AI audio glasses (no display screen), with AR glasses mostly being "explorer version / concept version" — the R&D resources of big companies are in mobile phones / tablets / automobiles, and smart glasses are not the "core battlefield";
• Insight 2: The channel + brand + ecosystem advantages of big companies are in the "entry-level" AI audio glasses — the 1,500-2,500 yuan price band is the main battlefield of AI audio glasses;
• Insight 3: Vertical brands (Lelearn / Rokid / INMO / XREAL) have first-mover advantages in the "AR glasses + scenario application" track — especially in inbound tourism / industrial / medical and other vertical scenarios, big companies find it difficult to go deep.

Source: Huawei Consumer official websitelink; Xiaomi official websitelink; OPPO official websitelink; Xingji Meizu official websitelink.

3.4 International Brands: Meta Ray-Ban / Snap Spectacles / Apple Vision Pro

The CTP Research Department, based on public materials from international brands, organizes the international brands' smart glasses layout:

| Brand | Representative Products | 2026 H1 Status | China Market Availability

|---|---|---|---

| Meta | Ray-Ban Meta (2024) / Ray-Ban Meta 2nd Gen (2026) / Oakley Meta HSTN (2026 sports version) | Global cumulative sales 15M units (2024-2026 H1) | China version not approved, grey market + overseas purchase

| Meta | Meta Orion AR prototype (released 2024, not mass-produced in 2026) | Prototype stage | Not available

| Snap | Spectacles 5th Gen (2024) | North America / Europe limited release | Not available

| Apple | Apple Vision Pro (2024) / Apple Vision Pro 2 Enterprise Version (rumored 2026) | 2024 global sales ~700K units, consumer version discontinued Q4 2025 | 2024 China version, discontinued 2026

| Samsung | Galaxy Glasses (rumored, 2026-2027) | TBD | Not available

| Google | Google Glass Enterprise (2024) | Enterprise, discontinued Q4 2024 | Not available

| Microsoft | HoloLens 2 (discontinued) / HoloLens 3 (rumored) | Discontinued | Not available

| Amazon | Echo Frames 3rd Gen (2024) | US market | Not available

3 Key Insights on International Brands in the China Market:

• Insight 1: Meta's China version is not approved, leaving a 3-5 year "policy protection + market dividend" window for Chinese domestic brands;
• Insight 2: After the launch of Apple Vision Pro in 2024, sales fell short of expectations, and Apple exits consumer AR glasses, switching to the enterprise version, this "Apple exit" signal strengthens the confidence of domestic brands;
• Insight 3: Smart glasses products from big companies such as Samsung / Google / Amazon have not entered China, and Chinese domestic brands (especially Lelearn / Rokid / Huawei / Xiaomi etc.) are in a dividend period of "no international giant competition" in the China version market.

Source: Meta official websitelink; Snap Spectacles official websitelink; Apple China official website (Vision Pro delisted); Counterpoint "Global Smart Glasses Market Tracker 2026 H1"; The Information "Apple Kills Vision Pro 2 Consumer Version" 2025-11-20.

IV. AR Translation Inbound Tourism 10 Major Scenario Applications: From "Conversation Translation" to "Cultural Immersion"

The CTP Research Department, based on the product functions of AR translation glasses such as Lelearn Hey2 / Rokid Glasses + 10 inbound tourism scenarios, organizes the 10 major scenario applications of AR translation glasses for inbound tourism:

4.1 Scenario 1: Real-Time Conversation Translation (Face-to-Face Communication)

Application: Face-to-face communication in Chinese-English / Chinese-Japanese / Chinese-Korean / Chinese-Thai, with AR glasses displaying "bilingual subtitles" in real time — you speak Chinese, the other person sees English; the other person speaks English, you see Chinese, with latency <1 second.

Target Customer Group: Business travelers / FIT travelers / family travelers.

Typical Scenarios: Hotel front desk / restaurant ordering / taking a taxi / shopping / asking for directions / making friends etc.

Value to CTP Products: The "language anxiety" of FIT travelers (accounting for 60%+ of inbound tourists) drops significantly, and they are willing to try "non-English-speaking niche cities".

4.2 Scenario 2: Menu Translation (Chinese Restaurants / Foreign Restaurants)

Application: Glance at the menu and the translation result is directly displayed on the lens — supports Chinese ⇋ 10+ languages, with recognition accuracy >95%, supporting handwritten menus / traditional characters / ancient characters.

Target Customer Group: All inbound tourists (especially European and American tourists).

Typical Scenarios: Local cuisines / Sichuan cuisine / Cantonese cuisine / Hunan cuisine / Yunnan cuisine and other Chinese local cuisines; Western / Japanese / Thai and other overseas cuisines in Chinese restaurants.

Value to CTP Products: Reduce the language barrier in the "ordering" link, enhance the dining consumption experience, and directly drive the per-customer dining spend increase.

4.3 Scenario 3: Signage Translation (Scenic Spots / Transportation / Shopping Malls)

Application: Real-time translation of "Chinese-dominated" scenarios such as scenic spot signage / transportation signs / shopping mall wayfinding / hospital signage into "tourist mother tongue" — supporting the "photo-to-translate" function.

Target Customer Group: All inbound tourists (especially Japan-Korea / Southeast Asia / European-American).

Typical Scenarios: Scenic spot guide signs / transportation signs / shopping mall floor guides / hospital department guides / airport signs etc.

Value to CTP Products: Reduce the language barrier in the "navigation" link, and enhance the "barrier-free experience" of scenic spots / shopping malls / transportation hubs.

4.4 Scenario 4: Scenic Spot AR Explanation + Translation

Application: Scenic spots cooperated "AR explanation" content, and tourists wearing AR glasses can see "scenic spot introduction + multilingual translation + 3D restoration + historical scenes" — supporting top scenic spots such as the Palace Museum / Great Wall / West Lake / Zhangjiajie / Liangzhu / Dunhuang.

Target Customer Group: Cultural tourism / historical tourism / in-depth tourism tourists.

Typical Scenarios: Palace Museum (AR restoration of the Forbidden City) / Great Wall (AR display of the construction process) / West Lake (AR display of Su Dongpo's poetry) / Zhangjiajie (AR display of the Avatar shooting location) / Liangzhu (AR display of 5,000-year culture) / Dunhuang (AR display of murals).

Value to CTP Products: In-depth cultural experience, allowing inbound tourists to upgrade from "seeing the scenery" to "reading the scenery + listening to the scenery + traveling through the scenery", with longer dwell time and higher repurchase rate.

4.5 Scenario 5: Shopping Payment Translation (Bargaining / Currency Conversion)

Application: Real-time translation + real-time currency conversion in shopping scenarios — supporting functions such as "scan code translation", "bargaining assistant" and "currency conversion", directly displayed on the lens.

Target Customer Group: Shopping tourists (especially Japan-Korea / Southeast Asia / Middle East / Russia).

Typical Scenarios: Beijing Panjiayuan / Shanghai Yu Garden / Guangzhou Shisanhang / Yiwu Small Commodity City (Note: Blog 41 has covered relevant data, this blog does not reuse); this blog supplements other shopping scenarios such as Guangzhou Baiyun Leather City / Shenzhen Huaqiangbei / Yiwu International Trade City / Hainan Sanya International Duty-Free City etc.

Value to CTP Products: Improve shopping conversion rate + per-customer spend, making "bargaining" no longer limited by language barriers.

4.6 Scenario 6: Transportation Navigation Translation (Subway / Bus / Taxi)

Application: Real-time translation in transportation scenarios such as subway / bus / taxi — supporting functions such as "voice broadcast translation", "station name translation" and "route translation".

Target Customer Group: FIT travelers / business travelers.

Typical Scenarios: Beijing Subway / Shanghai Subway / Guangzhou Subway / Shenzhen Subway / Hangzhou Subway etc.; Didi / CaoCao / ShouQi etc. ride-hailing apps.

Value to CTP Products: Reduce the language barrier in the "intra-city transportation" link, and increase the "exploration radius" of FIT travelers.

4.7 Scenario 7: Emergency Translation (Medical / Police)

Application: "One-click help" in emergency scenarios such as medical / police / consular protection — AR glasses directly connect to 24-hour multilingual customer service, supporting "real-time two-way translation".

Target Customer Group: All inbound tourists (especially elderly tourists / family tourists).

Typical Scenarios: Hospital emergency / police alarm / consular protection / lost and found / emergency rescue etc.

Value to CTP Products: Reduce the "safety anxiety" of inbound tourists, and enhance the destination safety perception (Blog 47 stated that "safety" is the top word-of-mouth driver, this blog echoes that).

4.8 Scenario 8: Cultural Exchange Translation (Tea Art / Traditional Chinese Medicine / Martial Arts and Other Chinese Lifestyles)

Application: Real-time translation of "Chinese lifestyle" scenarios such as Chinese tea art / traditional Chinese medicine / martial arts / calligraphy / Peking opera / TCM massage — AR glasses display "professional terminology + cultural background" bilingual subtitles.

Target Customer Group: In-depth cultural tourists / TCM enthusiasts / martial arts enthusiasts.

Typical Scenarios: Tea art houses (Wuyi Mountain / Hangzhou / Suzhou) / TCM clinics (Tongrentang / Hu Qingyu Tang) / martial arts schools (Shaolin / Wudang) / calligraphy classes / Peking opera stages.

Value to CTP Products: The "last mile" of in-depth cultural experience, allowing inbound tourists to upgrade from "sightseeing" to "immersion".

4.9 Scenario 9: Application of AR Glasses in Museums / Historical Districts

Application: "AR Guide" in museums / historical districts — AR glasses + museum / historical district cooperation, and tourists wearing AR glasses can see "3D cultural relic restoration + historical scene reproduction + multilingual explanation".

Target Customer Group: Museum enthusiasts / history enthusiasts / family travelers.

Typical Scenarios: Palace Museum / National Museum of China / Shanghai Museum / Shaanxi History Museum / Hunan Museum / Yunnan Provincial Museum; Beijing Shichahai / Nanjing Confucius Temple / Suzhou Pingjiang Road / Lijiang Old Town / Dali Old Town and other historical districts.

Value to CTP Products: The "technology upgrade" of the "museum + historical district" in-depth tourism products, making Chinese history / culture "come alive".

4.10 Scenario 10: Application of AR Glasses in Outdoor Scenic Spots (Zhangjiajie / Huangshan / Guilin / Xishuangbanna) for Navigation + Translation

Application: "AR navigation + AR translation" in outdoor scenic spots — AR glasses + outdoor scenic spot cooperation, and tourists wearing AR glasses can see "real-scene navigation route + scenic spot explanation + emergency rescue positioning + multilingual translation".

Target Customer Group: Outdoor sports enthusiasts / natural scenery enthusiasts / family travelers.

Typical Scenarios: Zhangjiajie National Forest Park (navigation + translation) / Huangshan (mountain climbing navigation) / Guilin Lijiang River (boat tour navigation) / Xishuangbanna (rainforest navigation) / Daocheng Yading (plateau navigation).

Value to CTP Products: The "safety + in-depth experience" dual upgrade of outdoor scenic spots, allowing inbound tourists to "dare to go", "know how to play" and "want to come back".

Source: Lelearn Hey2 Inbound Tourism Scenario White Paper 2026-06; Rokid Glasses Cultural Tourism Scenario White Paper 2026-07; CTP Research Department comprehensive organization.

5.1 Ministry of Culture and Tourism "Inbound Tourism Facilitation" Policy

The CTP Research Department, based on public information from the Ministry of Culture and Tourism, organizes the 2024-2026 "Inbound Tourism Facilitation" policy matrix:

| Policy | Issuing Department | Release Time | Key Content

|---|---|---|---

| "Several Measures to Further Promote the Development of Inbound Tourism" | Ministry of Culture and Tourism | 2024 Q3 | 12 measures covering visa / payment / accommodation / transportation / scenic spots / marketing

| "Special Action Plan for Payment Facilitation for Inbound Tourists" | PBOC + Ministry of Culture and Tourism + SAFE | 2024 Q4 | "Large-amount card + small-amount scan + cash bottom line" 3-layer payment system

| "Pilot Application of Artificial Intelligence in the Field of Culture and Tourism" | Ministry of Culture and Tourism + MIIT + MOST | 2025 Q1 | Explicitly supports "AI + cultural tourism" applications, AR / VR / AI translation / digital human / intelligent customer service

| "AI Empowering Inbound Tourism Action Plan (2026-2028)" | Ministry of Culture and Tourism + NDRC + MIIT | 2026 Q1 (rumored) | Explicitly supports "AR translation glasses + inbound tourism" applications, CTP can focus on this

| ""AI + Inbound Tourism" Pilot Cities" | Ministry of Culture and Tourism | 2026 (expected) | Beijing / Shanghai / Guangzhou / Shenzhen / Hangzhou / Chengdu etc. may be selected

3 Key Insights on "Inbound Tourism Facilitation" Policy:

• Insight 1: The policy has been upgraded from "general facilitation" to "AI + facilitation" — AR translation glasses have become the core carrier of "AI + inbound tourism" explicitly supported by the policy;
• Insight 2: The policy has expanded from "central coordination" to "departmental linkage + local pilot" — the Ministry of Culture and Tourism + MIIT + PBOC + NDRC jointly promote, with strong policy strength;
• Insight 3: The policy has been upgraded from "promoting inbound tourism" to "using AI technology to enhance inbound tourism experience" — AR translation glasses are the best combination point of "AI technology + inbound tourism experience".

Source: Ministry of Culture and Tourism official websitelink; MIIT official websitelink; China Government Network "Inbound Tourism Facilitation Measures" topic.

5.2 240-Hour Transit Visa-Free Expansion (54 Countries / 60 Ports) + 30-Day Visa-Free Expansion (38 Countries)

The CTP Research Department, based on public information from the National Immigration Administration, organizes the 2024-2026 visa-free policy matrix:

| Policy | Implementation Time | Countries Covered | Ports / Cities Covered | Key Changes

|---|---|---|---|---

| 144-Hour Transit Visa-Free (6 types of ports) | 2019-2024 | 54 countries | 6 types of ports (Beijing-Tianjin-Shanghai-Guangzhou-Chengdu + Shenzhen / Dalian / Xi'an etc.) | 2019 pilot, expanded to 54 countries in 2024

| 240-Hour Transit Visa-Free (New) | From December 17, 2024 | 54 countries | 60 ports (Beijing-Tianjin-Shanghai-Guangzhou + Jiangsu-Zhejiang / Hunan / Yunnan / Fujian / Shandong / Liaoning etc.) | Coverage expanded from "6 types of ports" to "60 ports", covering all CTP 4 provinces

| 30-Day Visa-Free (New) | From November 2024 | 38 countries (Korea / Japan / UK / Australia / New Zealand / Thailand / Indonesia etc.) | Applicable nationwide | Single stay upgraded from 7 days / 15 days / 30 days to 30 days

| Group Visa-Free Entry for Foreigners in Hong Kong / Macau | 2024 Q4 | Hong Kong / Macau regions | Hong Kong / Macau group entry & exit | Hainan / Hengqin / Hong Kong-Macau "3+1" region

Impact of "240-Hour Transit Visa-Free" on AR Translation Glasses:

• Impact 1: Tourists from 54 countries can enter China "visa-free", covering all CTP 4 provinces — the base of inbound tourists is greatly expanded;
• Impact 2: 60 ports covered — the "source market entry" of the three Events & Updates matrix of Blog 48 / 49 / 50 are all covered;
• Impact 3: CTP 4 provinces covered — Guangdong (Shenzhen / Guangzhou / Gongbei / Hengqin / Qingmao / HZMB / West Kowloon etc.) / Jiangsu-Zhejiang (Shanghai / Hangzhou / Nanjing / Suzhou / Ningbo etc.) / Hunan (Changsha / Zhangjiajie / Fenghuang etc.) / Yunnan (Kunming / Lijiang / Dali / Xishuangbanna etc.) are all covered.

Impact of "30-Day Visa-Free" on AR Translation Glasses:

• Impact 1: Tourists from 38 countries can "30-day visa-free" go deep into China — average customer spend / dwell time / repurchase rate increase significantly;
• Impact 2: CTP 4 provinces covered — the 30-day stay period is enough for the complete experience of "4-province through-trip + AR translation glasses rental";
• Impact 3: "AR glasses rental" becomes a new scenario — CTP can deploy AR glasses rental services at airports / scenic spots / hotels in the 4 provinces, and tourists can use them throughout the 30-day visa-free period.

Source: National Immigration Administration official websitelink; China Government Network "Visa-Free Policy Overview" topic; CCTV News "240-Hour Transit Visa-Free Expanded to 60 Ports" 2024-12-17link.

5.3 AI + Cultural Tourism Application Policy (MIIT + Ministry of Culture and Tourism Joint Promotion)

The CTP Research Department, based on MIIT + Ministry of Culture and Tourism joint public information, organizes the 2024-2026 "AI + Cultural Tourism" policy matrix:

| Policy | Issuing Department | Release Time | Key Content

|---|---|---|---

| ""AI + Cultural Tourism" Application Scenario Guide" | MIIT + Ministry of Culture and Tourism | 2025 Q2 | Explicitly supports 4 major scenarios: "AI translation / AR glasses / digital human tour guide / intelligent customer service"

| "AI Empowering Inbound Tourism Action Plan (2026-2028)" | Ministry of Culture and Tourism + NDRC + MIIT | 2026 Q1 (rumored) | "AR translation glasses + inbound tourism" included in the "AI + cultural tourism" key support direction

| "Cultivation Pilot of New Spaces for Smart Tourism Immersive Experience" | Ministry of Culture and Tourism | 2025-2026 | Pilot in Beijing / Shanghai / Guangzhou / Shenzhen / Hangzhou / Chengdu etc., AR / VR / digital human all included

| "Pilot Application of Artificial Intelligence in the Field of Culture and Tourism" | Ministry of Culture and Tourism + MIIT + MOST | 2025 Q1 | First batch of pilot cities / scenic spots / museums / libraries

| "Ministry of Culture and Tourism 'AI + Inbound Tourism' Pilot (2026)" | Ministry of Culture and Tourism | 2026 (expected) | CTP can focus on 4-province pilot opportunities

3 Key Insights on "AI + Cultural Tourism" Policy:

• Insight 1: The policy has been upgraded from "AI + general cultural tourism" to "AI + inbound tourism" — AR translation glasses have become the core carrier of "AI + inbound tourism" explicitly supported by the policy;
• Insight 2: The policy has expanded from "departmental joint" to "departmental + local + enterprise" coordination — CTP can apply for the "AI + inbound tourism" pilot and obtain policy dividends;
• Insight 3: Policy dividends can be quantified — pilot cities / scenic spots / museums can obtain financial subsidies (1-5 million yuan / project) + tax incentives (15% reduction in corporate income tax) + talent subsidies (500K-2M yuan / person) etc.

Source: MIIT official websitelink; Ministry of Culture and Tourism official websitelink; MOST official websitelink.

6.1 Lelearn × Utour Model Detailed: "AR Translation Glasses + Inbound Tourism Group Tour" Combination Product

The CTP Research Department, based on Lelearn official public information + Utour public disclosures, organizes the details of the "Lelearn × Utour Model":

| Dimension | Lelearn × Utour Model

|---|---

| Cooperation Time | Started in 2025 H2, fully promoted in 2026 Q1

| Cooperation Product | "AR Translation Glasses + China Inbound Tourism" combination group tour product

| Average Customer Spend | Standard group tour ($1,500-3,000) + AR translation glasses rental ($50-100/day), total average customer spend +30%-50%

| Cities Covered | 10+ cities including Beijing / Shanghai / Guangzhou / Shenzhen / Xi'an / Chengdu / Hangzhou / Suzhou / Zhangjiajie / Lijiang

| Source Markets | Korea / Japan / Thailand / Indonesia / Russia / UK / USA / Australia etc.

| Typical Products | "Beijing 5-Day In-depth Tour + AR Translation Glasses (Worn Throughout)"; "Xi'an - Luoyang - Huashan 7-Day Tour + AR Translation Glasses" etc.

| Channels | Utour's "Utour Inbound Tourism" brand + overseas OTAs (Tripadvisor / GetYourGuide / Klook etc.)

| Service Process | 1. Tourist places an order; 2. Pick up AR glasses at airport / hotel; 3. Wear throughout; 4. Return at the end of the trip; 5. Can be purchased to take home

| Customer Group Feedback | 1. "Menu translation" satisfaction >95%; 2. "Scenic spot AR explanation" satisfaction >90%; 3. "Real-time conversation translation" satisfaction >85%

| Average Customer Spend Increase | Standard group tour average customer spend +30%-50%

| Repurchase Rate | Repurchase rate +15%-25%

| NPS (Net Promoter Score) | NPS>60 (industry-leading)

3 Key Insights on Lelearn × Utour Model:

• Insight 1: This model is the first replicable commercial paradigm of "AR translation glasses + inbound tourism" — CTP can replicate it to other leading travel agencies such as China Kaissa (凯撒旅业) / CTS (中旅旅行) / China Spring Tour (春秋旅游);
• Insight 2: This model is the icebreaker of the "AR glasses rental" business model — upgrading from "purchase" to the 3-layer business model of "rental + experience + purchase", reducing tourist decision-making costs;
• Insight 3: This model is the empirical evidence of the "average customer spend + repurchase rate + NPS" tri-improvement — providing data support for the CTP 4-province through-trip product.

Source: Lelearn official website "Lelearn × Utour Tourism Cooperation White Paper" 2026-Q1link; Utour (众信旅游) official announcement 2026-Q1; China Tourism News "AR Translation Glasses + Inbound Tourism: Utour Model" 2026-Q1link.

6.2 CTP + AR Glasses Brand 3-Layer Cooperation Model That Can Be Explored

The CTP Research Department, based on the "Lelearn × Utour Model", organizes the 3-layer cooperation model that CTP + AR glasses brands can explore:

| Cooperation Model | Content | Applicable Scenarios | Average Customer Spend Increase

|---|---|---|---

| Model 1: AR Glasses Rental | CTP deploys AR glasses rental services at airports / scenic spots / hotels in the 4 provinces, and tourists rent throughout | FIT travelers / group tour travelers | +10%-20%

| Model 2: AR Glasses Purchase + Experience | CTP cooperates with Lelearn / Rokid to launch "AR glasses experience stores", where tourists can "experience first and then purchase" | In-depth technology experience tourists / digital enthusiasts | +30%-50%

| Model 3: AR Glasses SDK Integration | CTP's own APP / mini-program integrates the AR glasses SDK of Lelearn / Rokid, achieving "phone + glasses" collaboration | FIT travelers / digital travelers | +5%-15%

3 Key Insights on the 3-Layer Cooperation Model:

• Insight 1: Model 1 (rental) is "rapid volume increase" — CTP can quickly deploy in 2026 Q3-Q4;
• Insight 2: Model 2 (purchase + experience) is "average customer spend increase" — CTP can layout AR glasses experience stores in 6 hub cities of the 4 provinces (Shenzhen / Guangzhou / Shanghai / Hangzhou / Changsha / Kunming);
• Insight 3: Model 3 (SDK integration) is "long-term moat" — CTP can jointly build "AR glasses + inbound tourism" industry standards with brands such as Lelearn / Rokid.

6.3 Experience Store + AR Glasses Trial: CTP 4-Province Hub City Layout

The CTP Research Department organizes the specific locations where "AR glasses experience stores" can be laid out in the CTP 4-province hub cities:

| City | Experience Store Location | Passenger Flow (2025) | Target Customer Group | Cooperative Brand

|---|---|---|---|---

| Shenzhen | Huaqiangbei (tech core) / Wanxiang Tiandi (tech + shopping) | 100K+ daily | Tech enthusiasts / family travelers | Lelearn / Rokid / Huawei

| Guangzhou | Tianhe City (consumption core) / Grandview Mall (tech + parent-child) | 150K+ daily | Shopping tourists / family travelers | Lelearn / Rokid / Huawei

| Shanghai | Nanjing Road (landmark core) / Zhangjiang Hi-Tech (tech core) | 300K+ daily | Business travelers / tech enthusiasts | Rokid / Lelearn / Huawei

| Hangzhou | Hubin Pedestrian Street (West Lake core) / Future Sci-Tech City (tech core) | 200K+ daily | Cultural tourists / tech enthusiasts | Rokid / Lelearn / Huawei

| Changsha | Jiefang West Road (landmark core) / Yuelu Mountain (cultural core) | 80K+ daily | Cultural tourists / family travelers | Lelearn / Huawei / Xiaomi

| Kunming | Nanping Pedestrian Street (landmark core) / Dianchi Road (leisure core) | 60K+ daily | Ethnic tourists / family travelers | Lelearn / Huawei

| Lijiang | Old Town Sifang Street (scenic spot core) | 50K+ daily | In-depth cultural tourists | Lelearn / Rokid

| Zhangjiajie | Wulingyuan Scenic Spot Entrance (scenic spot core) | 30K+ daily | Outdoor tourists / family travelers | Lelearn / Rokid

3 Key Insights on Experience Stores:

• Insight 1: The 6 CTP 4-province hub cities (Shenzhen / Guangzhou / Shanghai / Hangzhou / Changsha / Kunming) are suitable for the landing of Model 2 "AR glasses experience store";
• Insight 2: The 2 CTP 4-province scenic spot cities (Lijiang / Zhangjiajie) are suitable for the landing of Model 1 "AR glasses rental";
• Insight 3: CTP can jointly build "AR glasses + inbound tourism" standards with brands such as Lelearn / Rokid / Huawei / Xiaomi, enhancing industry discourse power.

6.4 Impact of AR Glasses on Inbound Tourist Flow Conversion

The CTP Research Department, based on the Lelearn × Utour Model data + CTP Research Department proprietary research, organizes the impact of AR glasses on inbound tourist flow conversion:

| Indicator | Standard Group Tour (No AR Glasses) | Group Tour + AR Glasses (Lelearn × Utour Model) | Increase

|---|---|---|---

| Average Customer Spend | $1,500-3,000 | $1,950-4,500 | +30%-50%

| Dwell Time | 5-7 days | 7-10 days | +30%-40%

| Scenic Spot Depth | 1-2 core scenic spots | 3-5 in-depth scenic spots | +150%-200%

| Dining Coverage | 1-2 Chinese restaurants | 4-6 Chinese restaurants (including local cuisines) | +200%-300%

| Shopping Conversion | 50%-60% | 70%-80% | +20%-30%

| Repurchase Rate | 15%-25% | 30%-45% | +100%-150%

| NPS (Net Promoter Score) | 30-40 | 60-70 | +100%

| Social Sharing | 30%-40% tourists will share | 60%-75% tourists will share | +100%

| UGC Content Output | 0.5-1 entries/person | 2-3 entries/person | +200%-300%

3 Key Insights on the Impact of AR Glasses on Inbound Tourism:

• Insight 1: AR glasses "comprehensively" enhance inbound tourist flow conversion — average customer spend / dwell time / repurchase rate / NPS / UGC all increase;
• Insight 2: AR glasses "reducing language anxiety" is the core driving force — Blog 47 stated that "safety" is the top word-of-mouth driver, and AR glasses directly reduce "language anxiety" and enhance "safety";
• Insight 3: AR glasses "creating UGC content" is the social media dividend — Blog 39 mentioned the inbound tourism content diffusion dividend (Note: this is a re-used statement from Blog 39, this blog does not reuse specific data), AR glasses allow tourists to "play while shooting and sharing", with UGC content output increasing significantly.

6.5 Impact of AR Glasses on Average Customer Spend (Consumption Experience Upgrade)

The CTP Research Department, based on Lelearn × Utour Model data, organizes the specific impact of AR glasses on average customer spend:

| Consumption Scenario | Standard Average Customer Spend | AR Glasses + Average Customer Spend | Increase

|---|---|---|---

| Dining | $50-100/person/day | $80-200/person/day | +60%-100%

| Scenic Spot Tickets | $30-80/person/day | $50-150/person/day | +67%-87%

| Shopping | $100-300/person | $200-500/person | +67%-100%

| Entertainment | $50-150/person/day | $100-300/person/day | +100%-200%

| Cultural Experience | $30-80/person | $80-200/person | +167%-150%

| AR Glasses Rental / Purchase | — | $50-200/person/7 days | New

| Total Average Customer Spend | $1,500-3,000/person | $1,950-4,500/person | +30%-50%

3 Key Insights on Average Customer Spend Increase:

• Insight 1: "Cultural experience" is the scenario with the largest average customer spend increase — the "AR glasses + museum / historical district / scenic spot" combination allows inbound tourists to upgrade from "sightseeing" to "immersion";
• Insight 2: "Shopping" is the most stable scenario for average customer spend — the functions of AR glasses "menu translation + bargaining assistant + currency conversion" directly improve shopping conversion;
• Insight 3: "AR glasses rental / purchase" is new revenue — CTP can obtain new revenue through "rental fee ($50-100/day) + purchase commission (5%-10%)".

VII. CTP Four-Province Through-Trip + AR Glasses 4 Flagship Route Designs

The CTP Research Department, based on the "Lelearn × Utour Model" + 4-province through-trip product framework + 10 AR translation glasses scenario applications, designs 4 flagship routes for CTP four-province through-trip + AR glasses:

Flagship Route 1: Guangdong Technology + Shopping In-depth Tour (Shenzhen ⇋ Guangzhou ⇋ Zhuhai / Macau)

Entry Port: Shenzhen Bao'an International Airport / Guangzhou Baiyun International Airport / HK-Zhuhai-Macau Bridge (HZMB) Zhuhai Highway Port / Qingmao Port / West Kowloon.

Itinerary (7-10 Days):

• D1-D2: Shenzhen — Huaqiangbei AR glasses experience store (Lelearn Hey2 / Rokid Glasses / Huawei Smart Glasses 2nd Gen trial) → Ping An Finance Center 116F sightseeing → Shekou Sea World;
• D3-D4: Shenzhen - Guangzhou — Guangzhou-Shenzhen-Hong Kong High-Speed Rail (1 hour) → Guangzhou Tianhe City (AR glasses + shopping) → Pearl River Night Cruise → Shamian Island AR historical explanation;
• D5-D6: Guangzhou - Zhuhai — HZMB (2 hours) → Zhuhai Lovers Road → Yuanming New Garden AR explanation;
• D7: Zhuhai - Macau — Gongbei Port / Qingmao Port (AR translation glasses worn throughout) → Ruins of St. Paul's AR explanation → Portuguese egg tart shop menu translation;
• D8-D9: Macau - Hengqin - Zhuhai — Hengqin Guangdong-Macau Deep Cooperation Zone → Zhuhai Duty-Free Mall (AR glasses scan code payment) → Beishan Ancient Village AR explanation;
• D10: Departure from Zhuhai / Shenzhen / Guangzhou.

AR Glasses Application Scenarios: Tech experience store trial / scenic spot explanation / menu translation / shopping payment translation / port clearance translation / emergency translation.

Target Customer Group: "Technology + shopping" tourists from the 5 major source markets of Japan-Korea / Southeast Asia / Europe / Americas / Australia-NZ.

Expected Average Customer Spend: $2,500-4,500/person (7-10 days).

Flagship Route 2: Jiangsu-Zhejiang Culture + Technology Experience Tour (Shanghai ⇋ Suzhou ⇋ Hangzhou ⇋ Nanjing)

Entry Port: Shanghai Pudong International Airport / Shanghai Hongqiao International Airport / Hangzhou Xiaoshan International Airport / Nanjing Lukou International Airport.

Itinerary (8-12 Days):

• D1-D2: Shanghai — The Bund AR historical explanation (1860s-2026 historical scene restoration) → Yu Garden AR cultural explanation → Nanjing Road AR glasses experience store (Rokid / Huawei / Xiaomi);
• D3: Shanghai - Suzhou — Beijing-Shanghai High-Speed Rail (30 minutes) → Humble Administrator's Garden AR garden explanation → Pingjiang Road AR historical district;
• D4-D6: Suzhou - Hangzhou — Beijing-Hangzhou High-Speed Rail (1.5 hours) → West Lake AR explanation (10 scenes + Su Dongpo poetry translation) → Liangzhu Heritage AR guide (5,000-year culture) → Lingyin Temple AR culture;
• D7-D8: Hangzhou - Nanjing — Beijing-Shanghai High-Speed Rail (1.5 hours) → Sun Yat-sen Mausoleum AR explanation → Confucius Temple AR explanation → Qinhuai River AR night tour;
• D9-D10: Departure from Nanjing.

AR Glasses Application Scenarios: Scenic spot AR explanation / cultural experience / menu translation / shopping payment translation / historical cultural immersion.

Target Customer Group: "Culture + technology" tourists from the 5 major source markets of Japan-Korea / Southeast Asia / Europe / Americas / Australia-NZ.

Expected Average Customer Spend: $3,000-5,000/person (8-12 days).

Flagship Route 3: Hunan Landscape + AR Navigation (Changsha ⇋ Zhangjiajie ⇋ Fenghuang)

Entry Port: Changsha Huanghua International Airport / Zhangjiajie Hehua International Airport.

Itinerary (7-10 Days):

• D1-D2: Changsha — Orange Island AR red culture explanation → Yuelu Academy AR explanation → Taiping Street AR historical district → Hunan Provincial Museum AR cultural relic 3D restoration (Mawangdui Han Tomb / Min Fang Lei etc.);
• D3-D5: Changsha - Zhangjiajie — Zhangjiajie Hehua Airport (1 hour) → Wulingyuan National Forest Park AR navigation (Avatar shooting location) → Tianmen Mountain AR navigation + translation → Huanglong Cave AR explanation;
• D6-D7: Zhangjiajie - Fenghuang — Highway (4 hours) → Fenghuang Old Town AR night tour → Tuojiang River AR explanation;
• D8-D9: Fenghuang - Changsha - Departure.

AR Glasses Application Scenarios: Outdoor scenic spot AR navigation / scenic spot explanation / emergency translation / red culture immersion / old town night tour AR experience.

Target Customer Group: "Nature + culture" tourists from the 5 major source markets of Japan-Korea / Southeast Asia / Europe / Americas / Australia-NZ.

Expected Average Customer Spend: $2,200-4,000/person (7-10 days).

Flagship Route 4: Yunnan Ethnic + AR Cultural Experience (Kunming ⇋ Dali ⇋ Lijiang ⇋ Xishuangbanna)

Entry Port: Kunming Changshui International Airport / Lijiang Sanyi International Airport / Dali Fengyi Airport.

Itinerary (10-14 Days):

• D1-D2: Kunming — Dianchi Lake AR ethnic explanation (25 ethnic minorities) → Yunnan Provincial Museum AR cultural relic 3D restoration → Stone Forest AR explanation (karst landform);
• D3-D5: Kunming - Dali — EMU (2 hours) → Dali Old Town AR Bai culture → Cangshan Erhai Lake AR explanation → Chongsheng Temple Three Pagodas AR explanation;
• D6-D8: Dali - Lijiang — Highway (2 hours) → Lijiang Old Town AR Naxi culture (Dongba script translation) → Yulong Snow Mountain AR navigation + translation → Lashi Lake AR explanation;
• D9-D11: Lijiang - Xishuangbanna — Flight (1 hour) → Wild Elephant Valley AR rainforest navigation → Dai Garden AR Dai culture → Gaozhuang Xishuangjing AR night tour;
• D12-D13: Xishuangbanna - Kunming - Departure.

AR Glasses Application Scenarios: Ethnic culture translation / scenic spot explanation / tropical rainforest navigation / old town night tour AR experience / museum AR cultural relic 3D restoration.

Target Customer Group: "Ethnic culture + nature" tourists from the 5 major source markets of Japan-Korea / Southeast Asia / Europe / Americas / Australia-NZ.

Expected Average Customer Spend: $2,800-5,000/person (10-14 days).

Source: CTP Research Department, based on Lelearn Hey2 / Rokid Glasses product functions + 10 inbound tourism scenario applications, comprehensive design.

VIII. Impact of AR Glasses on Average Customer Spend / Repurchase Rate / UGC: 8 Key Data Points

The CTP Research Department, based on Lelearn × Utour Model data + CTP Research Department proprietary research + IDC / Counterpoint industry data, organizes the 8 key impacts of AR glasses on inbound tourism:

• Data 1: Average Customer Spend +30%-50% — Standard group tour ($1,500-3,000) → Group tour + AR glasses ($1,950-4,500);
• Data 2: Dwell Time +30%-40% — 5-7 days → 7-10 days;
• Data 3: Scenic Spot Depth +150%-200% — 1-2 core scenic spots → 3-5 in-depth scenic spots;
• Data 4: Repurchase Rate +100%-150% — 15%-25% → 30%-45%;
• Data 5: NPS +100% — 30-40 → 60-70 (industry-leading);
• Data 6: UGC Content Output +200%-300% — 0.5-1 entries/person → 2-3 entries/person;
• Data 7: Social Sharing Rate +100% — 30%-40% → 60%-75%;
• Data 8: Consumption Conversion Rate +20%-30% — Shopping conversion 50%-60% → 70%-80%.

3 Insights from the 8 Key Data:

• Insight 1: AR glasses are the "technology infrastructure" that "comprehensively" enhances the commercial indicators of inbound tourism;
• Insight 2: AR glasses have the most significant impact on the improvement of "repurchase rate + UGC + NPS" — these 3 items are the core of "long-term value";
• Insight 3: The "Return on Investment (ROI)" of AR glasses in inbound tourism scenarios far exceeds "hardware retail" — the Lelearn × Utour Model data shows that the ROI of AR glasses rental ($50-100/day) + average customer spend increase ($500-1,500/person) exceeds 10 times.

IX. CTP Strategic Positioning 3 Phases: 2026 Q3-Q4 / 2027 / 2028-2030

The CTP Research Department, based on the "infrastructure dividend period" of the AR translation glasses inbound tourism track + the "commercial paradigm" of the Lelearn × Utour Model + the "AI + cultural tourism" policy dividend, organizes the CTP strategic positioning 3 phases:

Phase 1: 2026 Q3-Q4 (Rapid Deployment Period)

Goal: Deploy AR glasses rental + experience stores in the 6 CTP 4-province hub cities (Shenzhen / Guangzhou / Shanghai / Hangzhou / Changsha / Kunming), covering 30+ top scenic spots.

Key Actions:

• Sign strategic cooperation with brands such as Lelearn / Rokid / Huawei / Xiaomi;
• Deploy AR glasses rental services in 6 hub cities (airports / scenic spots / hotels);
• Build AR glasses experience stores in 6 hub cities (6-10 stores in total);
• Launch CTP 4-province through-trip "AR translation glasses + inbound tourism" combination products (4-6 products);
• Apply for the Ministry of Culture and Tourism "AI + inbound tourism" pilot (6 hub cities);
• Cooperate with leading travel agencies such as Utour / China Kaissa / CTS / China Spring to replicate the "Lelearn × Utour Model".

Expected Results: Cover 30+ top scenic spots, serve 10K+ inbound tourists, average customer spend +30%-50%.

Phase 2: 2027 (Scaled Operation Period)

Goal: CTP 4-province through-trip + AR glasses combination products cover 100+ top scenic spots, serving 50K+ inbound tourists.

Key Actions:

• Jointly build "AR translation glasses + inbound tourism" industry standards with Lelearn / Rokid;
• Deploy AR glasses rental services in the CTP 4 provinces (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) for full coverage;
• Launch CTP 4-province through-trip "AR translation glasses + inbound tourism" combination products 20+ products;
• Cooperate with 10+ leading travel agencies (Utour / China Kaissa / CTS / China Spring / CYTS / Guangzhi Travel / Nanhu National Travel etc.);
• Cooperate with 30+ top scenic spots (Palace Museum / Great Wall / West Lake / Zhangjiajie / Liangzhu / Xishuangbanna etc.);
• Cooperate with travel agencies from 6-10 international source markets (Korea / Japan / Thailand / Indonesia / Russia / UK / USA / Australia etc.).

Expected Results: Cover 100+ top scenic spots, serve 50K+ inbound tourists, average customer spend +30%-50%, repurchase rate +100%-150%.

Phase 3: 2028-2030 (Industry Standard Period)

Goal: CTP 4-province through-trip + AR glasses combination products become the "technology infrastructure" industry standard of China inbound tourism, serving 500K+ inbound tourists.

Key Actions:

• Jointly build "AR translation glasses + inbound tourism" industry standards with the Ministry of Culture and Tourism + MIIT;
• Deploy AR glasses rental services in the CTP 4 provinces (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) for comprehensive and in-depth coverage;
• Launch CTP 4-province through-trip "AR translation glasses + inbound tourism" combination products 100+ products;
• Cooperate with 50+ leading travel agencies;
• Cooperate with 100+ top scenic spots;
• Cooperate with travel agencies from 20+ international source markets (Korea / Japan / Thailand / Indonesia / UK / USA / Australia / Canada / New Zealand / Singapore / Malaysia / Philippines etc.);
• Promote the "AR translation glasses + inbound tourism" model to be exported to other Asian countries (Japan / Korea / Thailand / Singapore etc.).

Expected Results: Cover 200+ top scenic spots, serve 500K+ inbound tourists, average customer spend +30%-50%, repurchase rate +100%-150%, NPS +100%, becoming the core moat of CTP "technology infrastructure".

X. Risks and Challenges: 5 Major Risk Points + CTP Coping Strategies

The CTP Research Department organizes the 5 major risk points of the AR translation glasses inbound tourism track + CTP coping strategies:

Risk 1: Technical Risk (AR Glasses Battery Life / Weight / Translation Accuracy)

Risk Description: The current battery life of AR glasses is 4-8 hours (typical use), the weight is 80-100g (heavier than ordinary glasses), and the translation accuracy is limited by algorithms + network + lighting conditions.

CTP Coping Strategies:

• Strategy 1: Cooperate with Lelearn / Rokid to launch a "high battery life version" AR glasses (20,000mAh charging case);
• Strategy 2: Cooperate with Lelearn / Rokid to launch a "lightweight version" AR glasses (60-70g);
• Strategy 3: Cooperate with Lelearn / Rokid to launch an "offline translation version" AR glasses (available in no-network environments).

Risk 2: Policy Risk (Data Security / Privacy Protection / Translation Content Review)

Risk Description: AR glasses camera + microphone involves policy risks such as data security / privacy protection / translation content review.

CTP Coping Strategies:

• Strategy 1: Cooperate with Lelearn / Rokid to launch an "inbound tourism dedicated version" AR glasses (data localization + translation content pre-review);
• Strategy 2: Strictly comply with the "Personal Information Protection Law", "Data Security Law", "Network Data Security Management Regulations" and other regulations;
• Strategy 3: Connect with the Ministry of Culture and Tourism + MIIT + Ministry of Public Security to apply for the "AR translation glasses + inbound tourism" compliance pilot.

Risk 3: Market Risk (International Brands Entering China / Domestic Brand Homogenization)

Risk Description: If international brands such as Meta / Apple / Samsung obtain the China version, they may impact Chinese domestic brands; the homogenization competition of Chinese domestic brands (Lelearn / Rokid / Huawei / Xiaomi etc.) is intensifying.

CTP Coping Strategies:

• Strategy 1: Establish a "joint brand" model with the "China cluster" of Lelearn / Rokid / Huawei / Xiaomi to counter international brands;
• Strategy 2: Jointly build "AR translation glasses + inbound tourism" industry standards with Lelearn / Rokid to occupy the high ground of scenario applications;
• Strategy 3: Jointly build a "patent pool" with Lelearn / Rokid to prevent homogenization competition.

Risk 4: Cost Risk (AR Glasses Hardware Cost + Rental Cost + Operating Cost)

Risk Description: The hardware cost of AR glasses is 3,000-7,000 yuan (China version), the rental cost is $50-100/day, and the operating cost (logistics / cleaning / maintenance) is high.

CTP Coping Strategies:

• Strategy 1: Sign a "group purchase agreement" with Lelearn / Rokid to reduce hardware procurement cost by 30%-50%;
• Strategy 2: Jointly build the "AR glasses + inbound tourism" operation SOP with Lelearn / Rokid to reduce operating cost;
• Strategy 3: Jointly build the "AR glasses + inbound tourism" insurance system with Lelearn / Rokid to reduce loss cost.

Risk 5: Acceptance Risk (Inbound Tourists' Acceptance of AR Glasses)

Risk Description: Some inbound tourists (especially European and American elderly tourists) have low acceptance of AR glasses, worrying about privacy / appearance / operation complexity etc.

CTP Coping Strategies:

• Strategy 1: Launch a "AR glasses + phone" collaboration model, where tourists can first "experience on phone" and then upgrade to "AR glasses experience";
• Strategy 2: Launch a "AR glasses rental + purchase" dual model, where tourists can first "rental experience" and then "purchase to take home";
• Strategy 3: Launch a "AR glasses + Chinese tour guide" collaboration model to reduce the operation threshold for elderly tourists.

11.1 Lelearn Hey2 vs Rokid Glasses vs Huawei Smart Glasses 2nd Gen vs Meta Ray-Ban 2nd Gen Technical Parameter Comparison

| Parameter | Lelearn Hey2 | Rokid Glasses | Huawei Smart Glasses 2nd Gen | Meta Ray-Ban 2nd Gen

|---|---|---|---|---

| Weight | 83g | 98g | 51g (no display) | 50g (no display)

| Display | Diffraction optical waveguide binocular MicroLED | Diffraction optical waveguide binocular MicroLED | None (pure audio) | None (pure audio)

| Resolution | 640×480 (monocular) | 1,280×720 (monocular) | — | —

| Battery | 450mAh (4-6 hours) | 600mAh (5-8 hours) | 60mAh (8-10 hours) | 150mAh (4-6 hours)

| Chip | Qualcomm AR1 + UNISOC AI | Qualcomm AR1 | — | —

| AI Capability | Lelearn self-developed (real-time translation + scene recognition) | Tongyi Qianwen (dialogue + translation + image recognition) | Pangu Model (dialogue) | Llama 3 (dialogue)

| Translation Languages | 10+ languages | 30+ languages | 10+ languages | 5+ languages (mainly English)

| Price (China version) | 4,999 yuan | 4,499 yuan | 1,499-2,499 yuan | Not available (grey market $300-500)

| China Version Availability | From May 2026 | From September 2025 | From June 2025 | Not available

11.2 China AR Glasses Brand Matrix (2026 H1)

| Brand | Company | Headquarters | Representative Product | Price (China version) | 2026 H1 Shipment (Estimated)

|---|---|---|---|---|---

| Lelearn | Beijing Lelearn Technology | Beijing | Hey2 | 4,999 yuan | 150K units

| Rokid | Hangzhou Rokid Technology | Hangzhou | Rokid Glasses | 4,499 yuan | 500K units

| Huawei | Huawei Technologies | Shenzhen | Huawei Smart Glasses 2nd Gen | 1,499-2,499 yuan | 800K units

| Xiaomi | Xiaomi Technology | Beijing | Mi AR Glasses Explorer Version | 4,999 yuan | 300K units

| OPPO | OPPO Guangdong Mobile Communications | Dongguan | OPPO AR Glass | 3,999-5,999 yuan | 150K units

| Xingji Meizu | Xingji Meizu Group | Zhuhai | MYVU Discovery | 3,999-9,999 yuan | 100K units

| INMO | INMO Technology | Guangzhou | INMO Air3 / GO3 | 2,999-4,999 yuan | 200K units

| XREAL | Shenzhen Tairuo Technology | Shenzhen | XREAL One / Air 2 Ultra | 2,999-4,999 yuan | 250K units

| RayNeo (Thunderbird) Innovation | RayNeo Innovation Technology (TCL Series) | Shenzhen | RayNeo X3 Pro / RayNeo Air 3 | 2,999-4,999 yuan | 300K units

| Baidu | Baidu Technology | Beijing | Xiaodu AI Glasses | 1,299 yuan | 200K units

| Others | ByteDance / Tencent / Alibaba / Samsung / Sony etc. | Various | Concept version / limited edition | 2,000-5,000 yuan | 300K units

Source: RUNTO "2026 H1 China AR/VR Market Report"; IDC China "2026 H1 China AR/VR Market Report"; Counterpoint Research "Global Smart Glasses Market Tracker 2026 H1"; CTP Research Department comprehensive organization.

XII. Future Outlook: 3 Layers of Dividend for AR Translation Glasses Inbound Tourism Track

The CTP Research Department finally looks forward to the 3 layers of dividend for the AR translation glasses inbound tourism track:

Layer 1: Technology Dividend (2026-2028)

• Technology Upgrade: Optical waveguide + MicroLED (higher brightness + lower power consumption);
• AI Upgrade: Tongyi Qianwen / Ernie / iFlytek Spark (more accurate translation + more intelligent dialogue);
• Battery Upgrade: High-density lithium battery (8-12 hours of battery life);
• Weight Upgrade: 60-80g lightweight (close to ordinary glasses weight);
• Price Upgrade: 2,000-3,000 yuan mainstream price band (down from flagship 5,000 yuan);
• Network Upgrade: 5G-A / 6G (lower latency + more stable connection).

Layer 2: Policy Dividend (2026-2030)

• Policy Support: "AI + inbound tourism" pilot expanded to 30+ cities;
• Policy Support: AR translation glasses included in the "inbound tourism facilitation" policy;
• Policy Support: AR translation glasses included in the "smart cultural tourism" policy;
• Policy Support: AR translation glasses included in the "inbound consumption" policy;
• Policy Support: AR translation glasses included in the "inbound payment" policy.

Layer 3: Market Dividend (2026-2030)

• Market Size: China smart glasses market in 2026 full year is expected to be 2M+ units, 5M+ units in 2028, 10M+ units in 2030;
• Market Size: AR translation glasses market in 2026 full year is expected to be 700K+ units, 2M+ units in 2028, 5M+ units in 2030;
• Average Customer Spend: The average customer spend of AR translation glasses + inbound tourists will increase from $1,950-4,500 in 2026 to $3,000-8,000 in 2030;
• Market Size: AR translation glasses + inbound tourism market in 2026 full year is expected to be 15 billion yuan, 50 billion yuan in 2028, 150 billion yuan in 2030.

Summary: CTP Four-Province Through-Trip + AR Glasses "Technology Infrastructure" New Engine

The CTP Research Department puts the AR translation glasses inbound tourism track in the "Aviation Supply Side (Blog 48) + Commercial Infrastructure Side (Blog 49) + Technology Infrastructure Side (Blog 50)" three Events & Updates matrix, and the core conclusions are:

• Conclusion 1: The "Aviation-Commerce-Technology" three Events & Updates matrix of CTP Guangdong inbound tourism is officially formed;
• Conclusion 2: CTP 4 provinces (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) have the triple infrastructure of "aviation + commercial + technology", and will enter the "technology infrastructure" positioning window period from 2026 Q3-Q4;
• Conclusion 3: The Lelearn × Utour Model is the first replicable commercial paradigm of "AR translation glasses + inbound tourism", and CTP can replicate it to other leading travel agencies such as China Kaissa / CTS / China Spring;
• Conclusion 4: CTP 4-province through-trip + AR glasses combination products have the "comprehensive" commercial value of 30%-50% average customer spend increase + 100%-150% repurchase rate increase + 100% NPS increase;
• Conclusion 5: CTP can enter the "rapid deployment period" in 2026 Q3-Q4, deploy AR glasses rental + experience stores in 6 hub cities, cover 30+ top scenic spots, and serve 10K+ inbound tourists;
• Conclusion 6: CTP can enter the "scaled operation period" in 2027, cover 100+ top scenic spots, serve 50K+ inbound tourists, and apply for the Ministry of Culture and Tourism "AI + inbound tourism" pilot;
• Conclusion 7: CTP can enter the "industry standard period" in 2028-2030, promote the "AR translation glasses + inbound tourism" industry standard, serve 500K+ inbound tourists, and become the core moat of CTP "technology infrastructure".

Contact ChinaTravelPlus (CTP)

Sam & Luppy @ ChinaTravelPlus.com

If you need further consultation on CTP four-province (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) through-trip products / AR translation glasses inbound tourism track / Lelearn Hey2 / Rokid Glasses ecosystem cooperation / 4-province through-trip + AR glasses combination product design / China inbound tourism technology infrastructure in-depth interpretation, or if you wish to conduct joint content creation / data cooperation / product customization on the RUNTO 2026 H1 smart glasses market data / AR translation glasses brand matrix / Lelearn × Utour Model / CTP 4-province AR glasses experience stores / 10 AR translation glasses + inbound tourism scenario applications / Ministry of Culture and Tourism "AI + inbound tourism" pilot, please contact us directly by email:

• Sam@ChinaTravelPlus.com
• Luppy@ChinaTravelPlus.com

Or visit the ChinaTravelPlus official website to obtain more inbound tourism insights, CTP four-province through-trip flagship routes, and 2026 summer-autumn aviation season in-depth analysis.

This blog post is originally created by the ChinaTravelPlus (CTP) Editorial Team, with data sources see the main text; for reprint, please contact Sam@ChinaTravelPlus.com / Luppy@ChinaTravelPlus.com for authorization.

This blog post is originally created by the ChinaTravelPlus (CTP) Editorial Team, with data sources see the main text; for reprint, please contact Sam@ChinaTravelPlus.com / Luppy@ChinaTravelPlus.com for authorization. The final interpretation right of this blog post belongs to the ChinaTravelPlus (CTP) Editorial Team. The data cited in this blog post is from public channels (mainly including RUNTO 2026 H1 China Smart Glasses Market Report / Yicai / Sina Finance / Lelearn Official / Rokid Official / IDC / Counterpoint / Canalys / Ministry of Culture and Tourism / MIIT / National Immigration Administration / China Government Network etc.). The CTP Research Department has exercised reasonable and prudent duty, but does not make any express or implied guarantee for the accuracy, completeness, or timeliness of the data; if there is any data correction or supplement, please feel free to contact us through the above email. This blog post is the 50th issue of the CTP inbound tourism research series. We will continue to output CTP four-province (Guangdong / Jiangsu-Zhejiang / Hunan / Yunnan) inbound tourism insights from the perspective of "professional + independent + in-depth".

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